Marketo Expert

1 week ago

Mumbai Maharashtra, India Orion Innovation Full time

Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

**Job Overview**:
**Key Responsibilities**:

- Manage campaign operations across multiple client accounts, ensuring **timely execution and accuracy**.
- Collaborate with clients to **understand campaign goals**, develop campaign strategies, and recommend best practices.
- Set up **smart lists, segmentation, tokens, and dynamic content** to personalize marketing communications.
- Conduct **A/B testing**, monitor campaign performance, and generate performance reports with actionable insights.
- Ensure **CRM and Marketo integration** health
- Maintain **data hygiene**, manage opt-outs, and ensure compliance with GDPR, CAN-SPAM, and other data privacy standards.
- Work with internal cross-functional teams (creative, data, strategy) to deliver on campaign KPIs.
- Stay current on Marketo platform updates and industry trends to enhance strategies.

**Key Skills**:

- **5-6 years of hands-on experience** in Marketo campaign management in a **digital marketing agency** setting.
- Strong understanding of **marketing automation concepts**, campaign workflows, and lifecycle marketing.
- Familiarity with **marketing metrics**, performance analytics, and attribution models.
- Experience integrating Marketo with CRM platforms like Microsoft Dynamics.
- Excellent communication skills; ability to translate technical details into business insights.
- Marketo Certified Expert (MCE) certification preferred.
- **Agency Experience Preferred**:

- Bachelor's degree in **Marketing, Communications, or related field**.

**What We Offer**:

- Opportunity to work with **global team** across diverse industries.
- A collaborative, inclusive, and growth-focused work culture.
- Competitive compensation and benefits.
- Ongoing training and certification support to stay ahead in MarTech.

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
- How we handle that information; and
- How to access and update that information.

Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.

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