SEO Executive

**Key Responsibilities**:

- **SEO Strategy and Optimization**:

- Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings.
- Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
- Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
- Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
- **SEM (Search Engine Marketing) and PPC Campaign Management**:

- Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
- Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
- Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
- Analyze and report on PPC campaign performance, using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
- **Paid Social Media Advertising**:

- Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Define clear objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
- Segment audiences effectively to target specific demographics, interests, and behaviors.
- Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
- **Analytics and Reporting**:

- Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data-driven recommendations for optimization.
- Prepare and present performance reports to stakeholders, highlighting insights, progress, and future opportunities for campaign improvements.
- **Content and Creative Collaboration**:

- Work with the content team to ensure digital ads and landing pages are aligned with the institution's brand voice and objectives.
- Collaborate with the design team to create engaging visuals for digital ads, banners, and landing pages.
- Ensure that all content is optimized for both SEO and conversion, driving the best results from both organic and paid efforts.
- **Stay Up-to-Date with Digital Marketing Trends**:

- Continuously monitor industry trends, best practices, and updates in SEO, SEM, PPC, and social media advertising.
- Implement new tools, tactics, and strategies to keep the institution’s digital marketing efforts innovative and competitive.
- Attend webinars, workshops, and other learning opportunities to stay updated on the latest digital marketing techniques and strategies.
- **Campaign Budget Management**:

- Develop and manage the budget for digital marketing campaigns, ensuring efficient use of resources and staying within allocated spend.
- Analyze campaign cost-effectiveness and adjust budgets and strategies as needed to maximize results.

**Job Types**: Full-time, Permanent

Pay: ₹9,743.98 - ₹20,152.91 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- What is your salary expectations?

**Education**:

- Master's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- SEO tools: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person