Copywriter - Copy

5 days ago

Delhi, India Kinnect Full time

Division:
- Creative- Responsibilities:
- Responsibilities and Accountabilities:

- Generate and develop concepts and ideas which meet the requirements of the brief,
- meet client branding standards and are of a consistently high standard.
- Ability to explain supporting rationale for all work.
- Ability to challenge clients / internal teams when appropriate in order to raise the
- agency’s creative offering.
- Attend client presentations or pitch presentations as required.
- Work across all agency teams as appropriate to projects.
- Work with the Client Servicing and Planning teams regarding marketing and creative
- strategies for brand concepts, providing insight and challenging the brief as appropriate.
- Ensure all work is done to agreed deadlines and within budget.
- Establishes tone, character, and messages that will effectively communicate with the
- target audience and fulfill the project objectives.
- copy, including but not limited to headlines; editorial copy; scripts for audio/video
- recordings; quizzes; questionnaires; Provides substantive editing or rewriting of client
- supplied copy as necessary.
- Responsible for the proper placement, context and meaning of every word as well as
- the overall message within a creative assignment. Proactively defines and assembles all
- necessary content assets with the Art Director and Producer.
- Works daily with the Producer to ensure all deliverables and deadlines are met within
- budget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director,
- Designers.
- Work Experience Required:
- 3-6 Years- Open Positions:
- 3

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