Copywriter

5 days ago


Delhi, India BeasyFit Full time

Role: Copywriter (Marketing-focused)Type: Full-time, Remote (Permanent)Experience: Minimum 1 year (content writing + copywriting) — 1–2 years preferredSalary: ₹18,000 – ₹25,000 per month (in-hand, fixed)Start: Immediate joiners preferredAbout Beasy FitBeasy Fit is an online fitness and coaching company focused on helping busy professionals achieve sustainable fat-loss and fitness through practical nutrition and structured coaching. The brand delivers scalable digital coaching programs and measurable outcomes for working professionals.Role SummaryWe are looking for a motivated Copywriter who also has hands-on marketing skills and prior content writing experience. You will create high-impact copy for paid campaigns (Meta/Instagram, Google), conversion-focused landing pages and emails, and value-driven organic content (blogs, social posts) to grow our audience and conversion metrics.Key Responsibilities- Write persuasive, conversion-focused ad copy for Meta (Facebook & Instagram) and Google Ads that aligns with campaign objectives.- Produce long-form content and social posts (blogs, Instagram carousels, newsletters) that build brand authority and organic engagement.- Draft email sequences, landing page copy, and CTAs that convert.- Collaborate with performance, design, and product teams to craft messaging for both paid and organic channels.- Plan and execute content calendars that integrate organic content and paid campaigns.- Run lightweight copy tests (A/B variants), measure results, and iterate based on metrics (CTR, conversion rate, ROAS).- Maintain consistent brand voice and messaging across channels.Required Qualifications & Skills- Minimum 1 year of professional experience combining content writing and copywriting (agency, brand, or startup).- Demonstrable experience writing ad copy for Meta (Facebook/Instagram) and creating content for social media.- Strong command of English; Hindi skills a plus.- Familiarity with social media analytics (Meta Business Suite/Insights), and basic understanding of campaign performance metrics (CTR, CPC, CPA, ROAS).- Hands-on experience with Google Docs/Sheets; basic knowledge of simple content tools (Canva, Grammarly) recommended.- Comfortable using AI tools (Chat GPT/Claude) for ideation & drafts — ability to edit and make copy human and persuasive. (AI skills increasingly valuable in content roles.)- Remote work discipline, ability to meet deadlines and work cross-functionally.Nice to Have- Prior experience writing for fitness, wellness, or lifestyle brands.- Email marketing experience (automation platforms like Mailchimp, Klaviyo, or similar).- Portfolio with ad copies + content samples.


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