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Public Relation and Strategic Marketing

2 weeks ago

Kolkata West Bengal, India CYC Group Full time

Job Title: PR & Marketing Professional

Company: CYC Group

Location: [Kolkata]

About CYC Group: CYC Group is a leading [industry/sector] company dedicated to

[brief description of company mission and values]. With a commitment to excellence

and innovation, CYC Group has established itself as a prominent player in the

[industry/sector] landscape. We are currently seeking a dynamic and experienced PR

& Marketing Professional to join our team and drive our brand's growth and

visibility.

**Job Description**:
Position Overview: CYC Group is seeking a talented PR & Marketing Professional

with over 5 years of experience to lead our public relations and marketing efforts.

comprehensive PR and marketing strategies to enhance the company's brand image,

increase visibility, and drive business growth.

Key Responsibilities:
1. Develop and execute strategic PR and marketing plans aligned with CYC Group's

business objectives.

2. Manage all aspects of media relations, including cultivating relationships with key

media outlets, drafting press releases, and coordinating media interviews and events.

3. Drive brand awareness and engagement through effective content creation,

including articles, blog posts, social media content, and marketing collateral.

4. Plan and execute integrated marketing campaigns across various channels, including

digital, print, social media, and events.

5. Monitor and analyze PR and marketing metrics to evaluate the effectiveness of

campaigns and initiatives, and make data-driven recommendations for improvement.

6. Collaborate cross-functionally with internal teams, including Sales, Product

Development, and Senior Management, to ensure alignment and integration of PR

and marketing efforts.

7. Stay abreast of industry trends, market developments, and competitive landscape to

identify opportunities for innovation and differentiation.

8. Manage PR and marketing budgets effectively, ensuring efficient allocation of

resources to maximize ROI.

9. Represent CYC Group at industry events, conferences, and trade shows to build

relationships and promote the brand.

10. Mentor and develop junior members of the PR and marketing team, providing

guidance and support to foster their professional growth.

Qualifications:

- Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- Minimum of 5 years of experience in PR and marketing roles, preferably in

[industry/sector].
- Proven track record of developing and implementing successful PR and marketing

campaigns.
- Strong written and verbal communication skills, with the ability to craft compelling

messaging and content.
- Excellent media relations skills, with a network of contacts in the media industry.
- Proficiency in digital marketing tools and platforms, including social media
- Strategic thinker with the ability to analyze data, identify trends, and translate

insights into actionable strategies.
- Creative mindset with a passion for innovation and storytelling.
- Strong organizational and project management skills, with the ability to multitask

and prioritize in a fast-paced environment.
- Team player with excellent interpersonal skills and the ability to collaborate

effectively across functions.

**Benefits**:

- Competitive salary and benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
- Work-life balance initiatives
- Employee discounts and perks

If you are a results-driven PR & Marketing Professional looking for an exciting

opportunity to make an impact and drive growth at CYC Group, we encourage you to

success story

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person