Public Relation Marketing Executive

3 days ago

New Town Kolkata West Bengal, India Lead Height Full time

**Position**: Public Relation Marketing Executive
**Department**: Marketing
**Employment Type**: Full Time/Intern
**Salary Range**: 10000-25000

**Overview**

**Key Responsibilities**:

- **Public Relations Strategy**:

- Develop and implement effective PR strategies to promote the brand and its services.
- Monitor media trends and industry developments to identify opportunities for positive press coverage.
- **Media Relations**:

- Cultivate and maintain strong relationships with journalists, influencers, and media outlets.
- Pitch story ideas to media contacts and secure media coverage through press releases, interviews, and guest articles.
- **Content Creation & Management**:

- Write and distribute press releases, media kits, and other communication materials.
- Collaborate with the marketing and creative teams to create engaging content for various channels, including social media, blogs, and newsletters.
- **Event Management**:

- Plan and execute PR events, press conferences, and promotional activities.
- Coordinate with external vendors, media, and internal stakeholders to ensure smooth event execution.
- **Brand Reputation & Crisis Management**:

- Monitor public perception of the brand and work to enhance the company’s reputation.
- Address any negative press or public concerns and work on crisis communication strategies when necessary.
- **Reporting & Analytics**:

- Track media coverage, measure the success of PR campaigns, and provide regular reports to management.
- Use analytics tools to evaluate the effectiveness of PR efforts and adjust strategies accordingly.
- **Social Media Integration**:

- Collaborate with the social media team to align PR efforts with social media campaigns.
- Ensure consistent brand messaging across both PR and digital marketing channels.

**Required Skills & Qualifications**:

- **Experience**:

- Minimum of 2-4 years of experience in PR, marketing, or communications, ideally within a similar industry.
- Freshers can also apply
- Proven track record in media relations and securing positive press coverage.
- **Communication Skills**:

- Strong verbal and written communication skills, with the ability to craft compelling narratives.
- Ability to build relationships and effectively pitch to journalists, influencers, and other media personnel.
- **Creativity & Problem-Solving**:

- Creative thinker with the ability to generate fresh ideas for PR campaigns.
- Strong problem-solving skills to navigate media challenges or potential crises.
- **Technical Skills**:

- Proficiency in Microsoft Office Suite and PR tools (e.g., Cision, PRWeb).
- Familiarity with social media platforms and digital marketing strategies.
- **Education**:

- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

**Preferred Qualifications**:

- Experience working in a PR agency or in-house corporate environment.
- Familiarity with SEO principles and integrating PR efforts with digital marketing.
- Previous experience in handling media crises or negative publicity.
- Knowledge of the latest PR trends and best practices.

**Benefits**:

- Competitive salary and performance-based incentives.
- Health, dental, and vision insurance (if applicable).
- Flexible work hours and potential remote work options.
- Opportunities for career development and growth.
- Paid time off (PTO) and holidays.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹25,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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