Optimizely Architect

**Job Requisition: B2B eCommerce Marketing Campaign **Software Engineer**

At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company. At HP we work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences and perspective they bring. That’s how we work at HP. And this is how ideas and people grow.

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.

We are looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create

If you are our B2B eCommerce Digital Specialists, you will be part of a global agile organization, working on complex business challenges. You will be involved in making sure that eCommerce strategy is driven by the facts, numbers & data. You will have an opportunity to derive key insights from the Customers behaviors, Operational performance metrices, User Support SLAs and explain them in the easy-to-understand language. You will have an opportunity to interact with various regional and worldwide organizations and well as present the insights to different management stakeholders.

**Responsibilities**:

- Craft a vision for personalization and testing strategies that align with organizational goals and maximize the potential of Optimizely.
- Lead optimization and personalization strategies to improve Campaign conversion rates.
- Create and oversee the creation and implementation of detailed personalization and optimization plans.
- Design and implement A/B tests, split tests, and multivariate tests to evaluate variations in content, layout, messaging, and user experience elements.
- Conduct detailed analyses of campaign performances, using Optimizely testing results to inform and refine marketing strategies.
- Serve as the technical Optimizely expert within cross-functional teams, offering guidance and insight into the capabilities and advantages of the platform.
- Collaborate with UX/UI designers, developers, and product managers to create test variations, set success metrics, and define testing hypotheses.
- Monitor test performance in real-time, analyse test results, and generate actionable insights to improve conversion rates, engagement metrics, and overall user satisfaction.
- Stay abreast of industry trends, best practices, and emerging technologies in conversion rate optimization (CRO), user experience (UX) design, and digital experimentation.
- Leverage AI-based testing methodologies, such as automated personalization and predictive targeting, to deliver tailored experiences to segmented audiences.

**Are you a high-performer?** We are looking for an individual with:

- 8+ years of relevant experience with Optimizely/Adobe Target or any other personalization & experimentation platform.
- Demonstrated expertise in Optimizely/Adobe Target, A/B testing, and JavaScript.
- Should have strong JavaScript/HTML/CSS skills for implementation.
- Experience with any Analytics tool is a plus.
- Previous experience in eCommerce and/or Digital experience is a plus