Avp - PR & Communication

About Credit Saison India

Established in 2019, CS India is one of the country’s fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India’s huge gap for credit, especially with underserved and under penetrated segments of the population.
Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. CS India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings.
Currently, CS India has a branch network of 45 physical offices, 1.2 million active loans, an AUM of over US$1.5B and an employee base of about 1,000 people.
Credit Saison India (CS India) is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact.

Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.
Based in Singapore, over 1,000 employees work across Saison’s global operations spanning Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil.

Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan’s largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment.

We are seeking a highly driven and experienced PR & Communication Lead for
Credit Saison India. This is an opportunity to play a strategic role in shaping the
communications strategy as the company builds on its success and deepens its
presence in the market. The role reports to the Head of Marketing, India.
The PR & Communications lead is pivotal in building reputation for the brand and
leadership team. You will oversee the company’s PR efforts, drive strategic initiatives
to build trust and transparency with stakeholders, collaborate with C-Suite executives
and internal teams to effectively execute communication policies and identify apt
opportunities to enhance awareness about the company, and business verticals.
Given our background as a tech-led financial solutions provider and our vision to
create transformative impact for India and Bharat, we seek individuals who have
experience and authentic interest in finance, an entrepreneurial mindset with a
willingness to build things from the ground-up.

Responsibilities: -- Lead and execute communication plans, including PR campaigns, to promote

company milestones, product-related initiatives, C-suite profiling, and thought
leadership
- Cultivate and maintain strong relationships with media outlets, journalists, and

industry influencers to secure positive coverage and manage crisis
communications effectively
- Craft compelling narratives that highlight the significance and impact of Credit

Saison India’s initiatives
- Create wide range of communication materials, including reports,

presentations, white papers, press releases, newsletters etc
- Engage with internal and external stakeholders to understand their

communication needs and preferences
- Collaborate with cross-functional teams to ensure consistent and accurate

dissemination of information, internally and externally
- Ensure that all communication is clear, timely and accurate
- Ring-fence Credit Saison India against any reputational risk
- Be up to date with all communication activity and emerging themes in financial

sector

Key Skills
A multi-tasker, an excellent collaborator and effective communicator

Exception verbal and written English communication skills
Fluency in English and proficiency in regional languages
Strong media relations
Proficiency in using communication tools and platforms
Can work independently and as part of a team
Strong project management skills and a flair for stakeholder management to
lead and execute multiple key projects
Ability to thrive in a fast-paced, dynamic environment and adapt to changing
priorities
Demonstrated leadership abilities with experience in managing teams and
agencies

Experience Required
8-10 years’ experience in communications /PR/Journalism/Corporate
communication in a related field
Experience in financial sector
Experienced in handling agency and working with C-suite executives

Educational Qualifications
Bachelors degree in communications or a related field
Masters degree or additional certifications in a related field would be an advantage