Consumer Delight

4 days ago

Gurugram Haryana, India MNR Solutions Pvt Ltd Full time

**Role - Consumer Delight**

**Location - Gurgaon**

**Purpose of the Role**:
To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions.

**Qualification & Experience**:

- Total of 2-3 years of experience in qualitative research in a Market Research agency or FMCG
- Sound knowledge of qualitative research tools, techniques & processes
- Basic Qualitative research aptitude
- Digital communication evaluation & effectiveness
- Online Surveys

**Key Deliverables of the role**:

- Be an interface between consumer & internal stakeholders - Product Development, Marketing, Online & Offline sales, Brand Communication.
- Custodian of knowledge of consumer behavior in the category, current trends & competitive landscape
- PoC for the external agencies & own end to end deliverables
- Scan,shortlist, adapt & build consumer understanding capabilities for BSC
- Bring data to life through consumer-led stories

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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