Digital Marketing Strategist

1 week ago


Anand, India JK SECURITIES PRIVATE LIMITED Full time

Key Responsibilities1. Digital Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business goals
- Plan quarterly and annual digital campaigns for client acquisition and brand positioning
- Identify growth opportunities across paid, organic, and content-driven channels

2. Performance Marketing & Lead Generation
- Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube)
- Drive high-quality leads for trading accounts, mutual funds, IPOs, and other investment products
- Track CPL, CAC, ROI, and conversion metrics to improve campaign performance

3. Content & Brand Communication
- Work closely with content and design teams to create compliant financial content
- Ensure all communication adheres to SEBI and compliance guidelines

4. Social Media & Online Presence
- Build and manage the company’s presence across LinkedIn, Instagram, X (Twitter), YouTube, and other platforms
- Plan content calendars around market trends, educational posts, product launches, and company updates
- Monitor engagement, reach, and follower growth

5. Analytics & Reporting
- Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards
- Prepare weekly and monthly performance reports for management
- Use data insights to optimize marketing spend and strategies

6. Website & App Marketing
- Optimize website and landing pages for SEO, conversions, and user experience
- Coordinate app install campaigns and retention strategies (if applicable)
- Improve organic traffic and lead funnel efficiency

Educational Qualifications
- Bachelor’s degree in Marketing, Business, Finance, or related field
- MBA / Digital Marketing certification will be an added advantage

Preferred Experience
- Experience in stock broking, fintech, banking, NBFC, or financial services
- Prior exposure to SEBI-regulated marketing communication
- Experience in scaling digital campaigns for trading platforms or investment products

Pay: ₹40,000.00 - ₹45,000.00 per month

**Benefits**:

- Paid time off
- Provident Fund

Work Location: In person



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