SEO Executive- Hyderabad- Web3/ Fintech

**Key Responsibilities**
- **Keyword Research & Planning**:

- Build and maintain keyword maps for product pages, launch pages, and documentation (L1/L2 blockchain, crypto cards, exchange, token pages, wallets, etc.).
- Identify non-brand opportunities, long-tail queries, and topical clusters for Web3/Fintech audiences.
- **On-Page SEO**:

- Draft/optimize titles, meta descriptions, H1-H3s, internal links, image alt text, and schema-ready copy.
- Create SEO content briefs for writers (search intent, competitors, outlines, FAQs, internal links, schema suggestions).
- **Technical SEO (with Dev support)**:

- Run technical audits (crawl, indexation, canonicalization, sitemaps, robots, 404/301 hygiene, hreflang if needed).
- Track and escalate **Core Web Vitals** and page speed tasks to devs (LCP/INP/CLS) with clear tickets.
- Validate **structured data** (Organization, Product, FAQ, Article, Breadcrumb, VideoObject, SoftwareApplication) using Rich Results tests.
- **Content & Docs SEO**:

- Optimize **official websites,** **whitepapers, docs, how‑tos, and glossary** pages for discoverability and EEAT.
- Coordinate with Design for SEO-friendly visuals (SVG size, filenames, captions) and with 3D/Video teams for thumbnails and **VideoObject** schema.
- **Off-Page & Authority**:

- Support ethical link-earning via digital PR, guest posts, ecosystem partnerships, dev community mentions (GitHub/Dev.to/Stack Overflow), and event listings.
- Maintain a vetted outreach list and track placements (no spammy or paid PBN links).
- **Analytics & Reporting**:

- Set up/maintain **GSC, GA4, Looker Studio** dashboards; monitor clicks, impressions, rankings, CTR, and conversions.
- Provide weekly status and monthly performance reports with insights and next actions.
- **Compliance & Brand Safety**:

- Ensure copy and metadata follow **Web3/Fintech compliance** norms (avoid financial advice, no misleading claims, align disclaimers and T&Cs).
- Align with tone/brand guidelines and avoid “shilling” style language.

**Scope of Work (What this role will deliver)**
- **Quarterly SEO Plan**: Targets by market/segment, keyword clusters, and content roadmap.
- **Monthly Execution**: On-page optimizations (≥30 URLs), 2-4 technical improvements shipped with Dev, and 2-4 quality mentions/backlinks.
- **Content Briefs**: 6-10 briefs/month for blogs, landing pages, docs, or FAQs.
- **Schema Rollout**: Priority schema for key templates (Product/Feature, FAQ, Article, VideoObject).
- **CWV Action List**: Prioritized ticket log with expected impact and owner.
- **Reporting**: Weekly pulse + monthly deep‑dive deck with insights and experiments.

**Required Skills & Experience**
- **1-2 years** hands-on SEO experience (agency or in‑house); Web3/Fintech or SaaS exposure preferred.
- Strong with **Ahrefs/Semrush**, **Screaming Frog/Sitebulb**, **GSC/GA4**, **PageSpeed Insights/Lighthouse**.
- Solid on-page fundamentals (intent mapping, metadata, internal linking, basic content briefs).
- Working knowledge of **technical SEO** (crawlability, canonicals, sitemaps, robots, CWV basics, schema).
- Competent with **Looker Studio** dashboards and Excel/Sheets.
- Clear written communication and ticket writing for Dev (Jira/Notion).
- **Exposure to crypto/Web3 communities (Reddit, X, Discord) for authority building.**

Pay: ₹500,000.00 - ₹800,000.00 per year

Work Location: In person