Social Media and Content Creator

**Role**:Social Media & Creative Content Creator

**Type**:Full-time, Permanent

**Location**:In-person (Office) (Electronic City)

**Compensation**:
**-Fixed Salary**:₹20,000/month

**-Performance Bonus**:Up to ₹5,000/month (based on KPIs)
- **Note: A KPI score of 90+ will qualify for 100% performance bonus.**_

**Key Responsibilities**

**- **Ideate, script, and create short-form content (Reels, Vlogs, Stories, BTS) for both internal and client-facing brands.

**- **Capture day-to-day moments, team culture, and client work to create compelling digital stories.

**-Must be comfortable being in front of the camera**— participating in and contributing to video content when needed.

**- **Collaborate with designers and marketers to align content with brand objectives.

**- **Research trends, hashtags, memes, and hooks relevant to ongoing campaigns.

**- **Assist in mood-board creation and shoot planning for marketing purposes.

**- **Post and schedule content on platforms like Instagram, LinkedIn, and others as needed.

**- **Be proactive with suggestions, take feedback with grace, and stay accountable to timelines.

**Key Performance Indicators (KPIs) - 100 Points**

1. Content Output & Consistency (30 Points)

Target: Deliver a minimum of 15-18 short-form videos per month (approx. 3-4 per week),

including Reels, Vlogs, Stories, BTS content.
- Content must be aligned with internal and client brand guidelines.
- Includes both scripted and spontaneous video content.
- At least 50% of the videos should include her presence or narration.
- Failure to meet minimum output may lead to a proportional score reduction.
- Bonus points for exceeding output with consistent quality.

2. Creativity, Storytelling & On-Camera Presence (20 Points)

Target: Content should reflect strong storytelling, trend awareness, and engaging aesthetics.
- Must demonstrate variety in shot types, transitions, hooks, and CTA integration.
- Show clear comfort and energy on camera where required.
- Score depends on engagement (qualitative review by internal team/clients), originality,

and retention metrics if available.
- Less than 10% of content should require complete rework or redirection.

3. Timeliness & Execution Discipline (15 Points)

Target: 90-95% task delivery on time, including posting and scheduling.
- Timely delivery of scripts, raw footage, edited clips, and publishing.
- Delay without pre-communication or clarity will impact scores.
- Accountable for planned weekly uploads (internal calendar adherence required).

4. Trend & Platform Relevance (15 Points)

Target: Use relevant hooks, formats, hashtags, and memes to enhance organic performance.
- Minimum 1 trend research deck/mood-board or reference log every 2 weeks.
- Proactively suggest content formats for ongoing campaigns.

5. Collaboration & Initiative (10 Points)

Target: Work independently but actively communicate with the design and marketing teams.
- Participate in shoot planning, give content ideas, and update regularly on progress.
- Take feedback constructively and reflect improvements within 1-2 revisions.
- Score reduction if dependent on frequent direction or unable to self-start tasks.

6. Professional Development (10 Points)

Target: Engage in at least 1 creative learning activity per month.
- Can include online courses, tutorials, trend deep-dives, or creator analysis.

concept).
- Log evidence via links or notes with 1 sample implementation.

Bonus Consideration (Not Scored But Noted)
- Content that gets reposted/shared by clients.
- Internal branding impact (e.g., Murraad behind-the-scenes content that goes viral).
- Positive feedback from clients on culture capture or vibe storytelling.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person