Creative Content Writer

**Location**:Alliance University, Anekal

**Position Type**:Full-time

**Experience**:Minimum 3 years of experience in creative content writing or related field

**Overview**:As a Creative Content Writer at Alliance University Online, you will be responsible for crafting compelling and innovative content across various mediums to engage our audience and elevate our brand presence. This position requires a creative thinker with a proven track record of producing high-quality, original content that resonates with target audiences and drives results.

**Key Responsibilities**:

- **Brand Voice**:Maintain consistency and coherence in brand voice, tone, and messaging across all content channels, ensuring alignment with brand values and objectives.
- **Storytelling**:Use storytelling techniques to craft narratives that capture the audience's attention, evoke emotion, and convey key messages effectively.
- **Audience Research**:Conduct audience research and analysis to understand audience demographics, preferences, and behaviours, and tailor content accordingly.
- **Content Strategy**:Collaborate with the content team to develop and execute content strategies that align with marketing goals, target audience needs, and industry trends.
- **AI Integration Strategy**: Utilize AI tools and platforms to generate ideas, expand upon concepts, and enhance the quality of written content.
- **Content Ideation**:Generate creative ideas and concepts for content campaigns, initiatives, and projects, and develop content briefs and outlines to guide execution.
- **Content Production**:Write, edit, and proofread content to ensure clarity, accuracy, creativity, and adherence to brand guidelines and editorial standards.
- **Visual Content**:Collaborate with designers, photographers, and videographers to incorporate visual elements, multimedia assets, and interactive features into content as needed.
- **SEO Optimization**:Implement SEO best practices, including keyword research, optimization of meta tags, and strategic placement of keywords within content, to improve visibility and search rankings.
- **Performance Analysis**:Monitor and analyse the performance of content using analytics tools to track engagement metrics, identify trends, and optimize content strategy and execution.

**Qualifications**:

- Bachelor’s degree in English, Journalism, Communications, Creative Writing, Marketing, or related field.
- Minimum of 3 years of experience in creative content writing, copywriting, or content marketing, preferably in a digital agency, media company, or brand environment.
- Experience in EdTech or online education sector is highly preferred.
- Exceptional writing skills with a flair for creativity, storytelling, and originality.
- Proven track record of producing engaging, high-quality content across various formats and channels.
- Strong understanding of content marketing principles, strategies, and best practices.
- Excellent research skills and ability to translate complex concepts and ideas into accessible, compelling content.
- Proficiency in using AI tools and platforms such as GPT-based models, content generation software, sentiment analysis tools, and content optimization platforms.
- Proficiency in SEO principles and tools, with the ability to optimize content for search engines and drive organic traffic.
- Experience with content management systems (CMS) and digital publishing platforms.
- Familiarity with social media platforms, content distribution channels, and emerging trends in digital content consumption.
- Strong attention to detail, organizational skills, and ability to manage multiple projects and deadlines effectively.
- Creative mindset, collaborative spirit, and passion for storytelling and brand building