PPC Executive- 3+ Yrs Exp
5 days ago
**RESPONSIBILITIES**:
- Build and execute social media strategy through competitive research, platform determination, messaging and audience identification.
- Identifying strategies and activities to promote brand and amplify engagement.
- Set up and optimize brand pages within each platform to increase the visibility of company’s social content.
- Planning & executing the content calendar.
- Proactive in managing social media account.
- Sound knowledge of Instagram and Facebook/Google ads.
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Analyze website traffic metrics.
- Collaborate with other teams like development, designing, marketing.
- Communicate with followers, respond to queries timely and monitor customer reviews.
- Stay up to date with current trends in social media.
- Running paid campaigns on Instagram and Facebook/google. Setting up tracking codes.
**Skills**:
- Proven track record in driving successful PPC campaign.
- Strong working knowledge of Google Adwords and other paid search platforms.
- Working knowledge of analytics tools and techniques.
**Salary**: ₹30,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 3 years (preferred)
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