Digital Marketing Managernew

**About Glean**:
Founded in 2019, Glean is an innovative AI-powered knowledge management platform designed to help organizations quickly find, organize, and share information across their teams. By integrating seamlessly with tools like Google Drive, Slack, and Microsoft Teams, Glean ensures employees can access the right knowledge at the right time, boosting productivity and collaboration. The company’s cutting-edge AI technology simplifies knowledge discovery, making it faster and more efficient for teams to leverage their collective intelligence.
- and agent-building capabilities to fundamentally redefine how employees work.

**About The Role**:
Glean is looking for a highly skilled Digital Marketing Manager (Paid Media) to ideate, plan, and execute scalable paid programs that accelerate pipeline and revenue across Europe and Asia. You’ll own paid search and paid social strategy end‑to‑end—leading planning, activation, and always‑on optimisations to maximise efficiency and growth in these markets.

As a Digital Marketing Manager, you will develop and implement high‑impact paid search and paid social campaigns—covering audience strategy, creative and landing page testing, budget allocation, and measurement—to increase qualified demand and strengthen our online presence in regional markets.

If you have a knack for performance marketing—using data, experimentation, and platform insights to unlock growth—we’d like to hear from you.

You will work with the Digital Marketing team to keep Glean at the forefront of Work AI and directly contribute to the company’s growth and success.

**You will**:

- Own paid search and paid social strategy for Europe and Asia, aligning plans to pipeline and revenue goals, regional priorities, and budget guardrails.
- Plan, launch, and optimize campaigns across platforms such as Google Ads [must-have], LinkedIn, and Meta (plus relevant regional channels), including audience targeting, bidding, and pacing.
- Drive continuous experimentation (creative, messaging, audiences, geo-focused, dayparting, landing pages) with clear hypotheses, rapid iteration, and statistically sound readouts.
- Build and manage full‑funnel measurement: define success metrics, implement tracking, and partner on attribution to understand channel and campaign impact.
- Localize campaigns for regional nuance (languages, cultural context, regulations, time zones) to improve relevance and conversion quality.
- Collaborate with Content, Product Marketing, and Sales to ship high‑converting creative and landing experiences tailored to each market.
- Manage budgets, forecast performance, and report results and insights to stakeholders with transparency and recommended next actions. Being able to turn data into a story is a huge plus

**About You**:

- Proven experience managing and optimising paid search and paid social for B2B tech/SaaS across European and/or Asian markets.
- Deep platform expertise (e.g., Google Ads [must-have], LinkedIn, Meta) with hands‑on knowledge of bidding strategies, audience building, and creative formats.
- Strong analytical skills with comfort in experimentation design, funnel diagnostics, and translating insights into decisive action.
- Experience with localisation, multilingual campaigns, and navigating regional privacy and platform policies.
- Bias to action, clear communication, and a collaborative approach with cross‑functional teams but also able to run with ideas that will move the needle up for growth.
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Relevant Digital Marketing certifications from recognised platforms like Google, LinkedIn, or other relevant platforms.
- 3+ years of experience in a Digital Marketing role or a similar performance-focused position.
- Comprehensive knowledge of paid media platforms, search engine algorithms, and latest digital marketing trends, with an emphasis on B2B growth.
- Proficiency in analytics tools, including SEMrush, Google Keyword Planner, and Google Analytics.
- Understanding of A/B testing and conversion rate optimisation.

**Location**:

- This role is hybrid (3 days a week in our Bangalore office)

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

LI-Hybrid