Content Writer and Editor

**Position Overview;**
We are seeking a talented and experienced Senior English Content Writer to join our team. As a Senior Content Writer, you will be responsible for creating high-quality, engaging, and strategic content across various channels. Your expertise in content creation, storytelling, and marketing will play a crucial role in enhancing our brand's visibility, driving engagement, and achieving our content marketing goals.
- **Responsibilities**:_
**Content Strategy and Planning**:

- Develop and execute content strategies aligned with the brand's objectives and target audience.
- Conduct thorough research to understand industry trends, target audience preferences, and competitor activities.
- Collaborate with cross-functional teams to define content topics, themes, and formats based on marketing goals and customer insights.

**Content Creation**:

- Craft engaging headlines, intros, and call-to-actions to capture audience attention and encourage desired actions.
- Ensure content aligns with brand voice, style guidelines, and SEO best practices.
- Edit and proofread content for grammar, clarity, coherence, and adherence to brand standards.

**SEO and Keyword Optimization**:

- Conduct keyword research to identify relevant and high-ranking keywords for content optimization.
- Incorporate keywords strategically within content while maintaining natural readability and flow.
- Write optimized meta tags, titles, and descriptions to improve search engine visibility and click-through rates.
- Stay updated with SEO trends and algorithm changes to optimize content for higher rankings.

**Content Distribution and Promotion**:

- Optimize content for different platforms and formats, ensuring maximum reach and engagement.
- Monitor content performance, analyze metrics, and make data-driven recommendations for continuous improvement.

**Team Collaboration and Leadership**:

- Provide guidance and mentorship to junior content writers, reviewing their work and offering constructive feedback.
- Participate in brainstorming sessions, content ideation, and creative discussions to drive innovation and excellence in content creation.

**Qualifications**:

- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Proven experience as a Content Writer, preferably with 2+ years of experience in content creation and strategy.
- Exceptional writing, editing, and proofreading skills, with a strong command of grammar and storytelling techniques.
- Deep understanding of content marketing principles, including audience targeting, buyer personas, and customer journey mapping.
- Proficiency in SEO best practices, keyword research, and content optimization.
- Familiarity with content management systems (CMS) and experience in using analytics tools to track content performance.
- Excellent research skills and ability to translate complex topics into easily understandable content.
- Strong organizational and project management skills, with the ability to meet deadlines and manage multiple projects simultaneously.
- Creative thinking, attention to detail, and ability to think strategically.
- Strong interpersonal and communication skills, with the ability to collaborate effectively in a team environment.

***

**Salary: ₹20,000.00 - ₹25,000.00 per month**

**Experience: Content Writing: 2 years (Preferred**)

**Salary**: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content writing (preferred)
- total work (preferred)

**Language**:

- English (preferred)

Work Location: One location

**Speak with the employer**
+91 9524762879