Content Writer

2 weeks ago

Chennai, Tamil Nadu, India T2 Innovations Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Job Title: Content writer

Role Overview:

Dynamic and politically aware Content writer with strong understanding of Tamil Nadu politics, the

ability to create engaging, narrative-driven content, and the skills to collaborate with producers,

editors, and designers to amplify our message across platforms.

Key Responsibilities:

Research & Strategy

oTrack daily political news, governance updates, and opposition party activities to

identify content opportunities.

oIdeate politically impactful content themes aligned with the organizations

communication strategy.

Content Creation

oWrite compelling social media posts, scripts, and campaign copies (Tamil & English

preferred).

oConceptualize storyboards, campaign ideas, and narrative-driven digital assets.

oCollaborate with video editors, graphic designers, and producers to bring content

ideas to life.

Political Messaging

oCreate content that elevates leaders, counters opposition narratives, and highlights

achievements/governance.

oDevelop trolls, satire, and viral concepts while maintaining political sensitivity.

oDraft hashtags, campaign slogans, and captions that resonate with the audience.

Platform Execution

oAdapt content for multiple formats: reels, shorts, memes, voiceovers, testimonials,

event highlights, and live coverage.

oEnsure consistency in tone, political positioning, and creative quality across

platforms.

Key Skills & Requirements:

Strong political awareness (Tamil Nadu, National, and regional dynamics).

Excellent writing, storytelling, and communication skills.

Ability to work under tight deadlines in a fast-paced political environment.

Familiarity with social media trends, virality factors, and digital campaigning.

Team player  able to brainstorm and collaborate with producers, visual editors, designers,

and social media managers.

Preferred Qualifications:

Graduate in Journalism, Political Science, Mass Communication, or related field.

Prior experience in political campaigns, media houses, or digital agencies is highly desirable.

Bilingual proficiency in Tamil and English (writing + speaking).

Preferred candidate profile

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