Marketing Executive

The **Marketing Executive** is responsible for generating admissions by promoting courses and programs offered by the organization. The role involves meeting admission targets, executing marketing strategies, and engaging with educational institutions, students, and parents. This is a target-based role that includes attractive incentives, bonuses, and travel allowances.

**Key Responsibilities**:

- **Admissions and Target Achievement**:

- Generate leads through online and offline marketing campaigns.
- Counsel students and parents about available courses and career prospects.
- Achieve or exceed monthly and quarterly admission targets.
- **Institutional Visits and Networking**:

- Visit colleges, coaching centers, and professional organizations to generate student leads.
- Build and maintain relationships with educators and key stakeholders in institutions.
- Conduct seminars, workshops, and presentations to promote courses.
- **Market Research and Lead Generation**:

- Identify new markets, trends, and opportunities for enrollment.
- Utilize digital platforms and campaigns (e.g., Google Ads, social media) to attract leads.
- **Follow-Up and Conversion**:

- Maintain a pipeline of leads and ensure timely follow-ups.
- Convert leads into confirmed admissions by addressing queries and providing support during the admission process.
- **Reporting and Analysis**:

- Track and report progress on admissions and marketing activities.
- Provide insights to improve marketing strategies and achieve better results.

**Skills and Qualifications**
- **Educational Qualification**:

- Bachelor’s degree in marketing, business administration, or a related field.
- **Experience**:

- 0-2 years in sales or marketing roles (Freshers may also apply).
- **Skills**:

- Strong communication and interpersonal skills.
- Ability to meet targets under pressure.
- Basic knowledge of digital marketing and lead generation tools.
- **Travel Readiness**:

- Willingness to travel locally or regionally for institutional visits and events.

**Marketing Executive Job Description**

**Position**: Marketing Executive
**Shift**: Day Shift
**Location**: [Specify location]

**Overview**:
The **Marketing Executive** is responsible for generating admissions by promoting courses and programs offered by the organization. The role involves meeting admission targets, executing marketing strategies, and engaging with educational institutions, students, and parents. This is a target-based role that includes attractive incentives, bonuses, and travel allowances.

**Key Responsibilities**:

- **Admissions and Target Achievement**:

- Generate leads through online and offline marketing campaigns.
- Counsel students and parents about available courses and career prospects.
- Achieve or exceed monthly and quarterly admission targets.
- **Institutional Visits and Networking**:

- Visit colleges, coaching centers, and professional organizations to generate student leads.
- Build and maintain relationships with educators and key stakeholders in institutions.
- Conduct seminars, workshops, and presentations to promote courses.
- **Market Research and Lead Generation**:

- Identify new markets, trends, and opportunities for enrollment.
- Utilize digital platforms and campaigns (e.g., Google Ads, social media) to attract leads.
- **Follow-Up and Conversion**:

- Maintain a pipeline of leads and ensure timely follow-ups.
- Convert leads into confirmed admissions by addressing queries and providing support during the admission process.
- **Reporting and Analysis**:

- Track and report progress on admissions and marketing activities.
- Provide insights to improve marketing strategies and achieve better results.

**Target-Based Structure**
- **Admission Targets**:

- Example: Achieve **15-20 student enrollments per month.**:

- Performance is evaluated based on individual and team-based targets.
- **Revenue Goals**:

- Example: Generate a revenue target of ₹5,00,000 per month through admissions.
- **Institution Visit Goals**:

- Example: Visit 10-15 colleges or institutions weekly.

**Incentives and Bonuses**
- **Performance-Based Incentives**:

- Fixed commission for every successful admission (e.g., ₹1,000 per admission).
- Tiered incentives for exceeding targets (e.g., ₹5,000 bonus for achieving 120% of the target).
- **Quarterly/Annual Bonuses**:

- Bonuses for consistently meeting or exceeding admission targets over a quarter or year.
- Example: ₹20,000 bonus for achieving 100 enrollments in a quarter.
- **Non-Monetary Rewards**:

- Recognition awards, certificates, or gift vouchers for top performers.

**Travel Allowance**
- **Fixed Monthly Allowance**:

- Example: A monthly travel allowance of ₹5,000-₹10,000.
- **Reimbursement**:

- Reimbursement for expenses related to work-related travel, such as fuel or public transport.
- **Company-Provided Vehicle**:

- Some organizations may provide company vehicles for frequent fieldwork.
- **Per Diem Allowance**:

- Dail