Public Relations Officer

I. Introduction:

- Prof K. R Sundararajan, a well-known educationalist established the I.I.E.T society in 1947. The total area of 14 acres purchased with enormous hardship was donated to the IIET Society to further the cause of education. The society’s main objective is to give quality education and has ensured this uninterrupted since 1951. The society currently has the following institutions:

- 1. Meenakshi College For Women established in 1975 & affiliated to University of Madras offering Arts & Science programs with about 3000 plus students.

2. Meenakshi Sundarajan Engineering College established in 2001 & affiliated to Anna University offering engineering programs with about 2000 plus students.

3. Meenakshi Sundarajan School of Management established in 2000 & affiliated to University of Madras offering MBA programs with about 120 plus students.

4. The NEST School established in 2022 offering IB (International Baccalaureate) & CAIE (Cambridge) boards.

All of the institutions have earned an enviable name and are rated as one among Top 10 colleges in the Tamil Nadu state in their respective programs. Efforts are on to make the campus carbon neutral in 2 years (end of 2025) by using our community of staff and students.

The institutions are defined by two keywords “Industry Ready” & “Vibrancy”. Creating a new generation of self-actualized learners is our raison d'etre. If children are our future, then education is the key to their future. When education is shaped around them, and not the other way around, we are laying the foundation for a future/world where creativity, diversity and caring, independent-thinkers thrive. Our curricula thrives on continuous learning while interacting with and incorporating real-world situations and challenges.

Passion is at the centre of everything here. While helping young learners discover their innate talents, we hope our Guardians of Gen NEST unearth passions, goals and aspirations that we can support. Our curricula thrives on continuous learning while interacting with and incorporating real-world situations and challenges. You will get the opportunity to explore, adopt and practice globally-acclaimed pedagogy
- **II. Designation**_:

- Head - Public & Media Relations & External Communication
- **III. Reporting**_:

- Secretary / Chief Executive Officer / Trust
- **V. Job Description:

- **_

**VI. Summary of Key Skills & Qualities Required**:

- **Exceptional English Communication**: Strong writing and verbal skills, including the ability to adapt messaging for different media channels and audiences.
- **Media Network**: Established network of media professionals and influencers within relevant sectors.
- **Liaising & Negotiation**: Excellent interpersonal skills, with the ability to represent the company’s interests and negotiate with stakeholders and media.
- **Crisis Management**: Quick thinking and the ability to handle sensitive situations with professionalism.
- **Time Management**: Ability to manage multiple projects, meet deadlines, and prioritize tasks in a fast-paced environment.
- **Attention to Detail & Problem Solving**

**VII. Detailed Job Requirement:

- **

**1. Media Relations Management**
- **Building Media Relationships**: Currently Posses and maintain strong, positive relationships with key media contacts, journalists, bloggers, and influencers in relevant industries.
- **Press Releases**: Write, edit, and distribute press releases, articles, and other media content to convey the organization’s news, updates, and announcements.
- **Media Inquiries**: Respond to media inquiries, provide accurate and timely information, and arrange interviews with company spokespeople when necessary.
- **Press Events**: Organize and manage press conferences, media briefings, and other media-related events.

**2. Communications and Content Creation**
- **Writing & Editing**: Craft compelling press materials, speeches, social media posts, and blog articles with a strong command of the English language.
- **Social Media Management**: Oversee social media channels, ensuring alignment with the organization's messaging and engagement with the target audience.
- **Internal Communications**: Liaise with internal stakeholders to draft and deliver messages to employees, ensuring transparency and alignment with the organization's vision and goals.

**3. Reputation Management**
- **Crisis Communication**: Assist in handling and mitigating any public relations crises, ensuring that the company’s responses are timely, professional, and aligned with corporate values.
- **Brand Image Management**: Ensure consistent messaging across all media and communications platforms to promote the company's reputation, values, and objectives.

**4. Liaising and Stakeholder Engagement**
- **Internal Liaison**: Work closely with senior management, departments, and teams to ensure smooth communication and representation of the organization’s objectives.
- **External Liaison**: Develop and mai