Content Executive

2 weeks ago

Noida Uttar Pradesh, India Ginger Webs Pvt. Ltd Full time

As a Content Executive, you’ll provide support to our Sales, Product, Customer Service, and

Growth teams. You'll have an opportunity to collaborate across the business, ensuring that copy

is effective and consistent across channels.

**Responsibilities**:

- Collaborate with content team to develop content roadmap and strategy

communication, a newspaper ad, hoarding or a video script - you'll connect the narrative across

channels.
- Recycle and translate content to expand our reach and impact
- Collaborate with sales and product teams to gather customer insights and tailor content for

effectiveness
- You should be comfortable in interacting with customers and stakeholders to extract

meaningful insights which drive our content strategy

KRAs:
1. Content Strategy Development & Execution
- Develop and implement a content roadmap aligned with the brand’s objectives,

collaborating effectively with the content team.
- Ensure a cohesive content narrative across various channels, maintaining brand

consistency and engagement.

2. Content Creation Across Platforms
- Create, edit, and publish high-quality content for different mediums, including social
- Meet deadlines for content production, adapting the style and tone to suit specific

platforms and audiences.

3. Content Recycling & Translation
- Repurpose and localize content to reach diverse audiences and extend the reach of

brand messaging.
- Track performance of recycled content to refine and improve future repurposing efforts.

4. Cross-Functional Collaboration
- Work closely with sales, product, and customer-facing teams to gather insights that

inform content strategy and enhance relevance.
- Regularly incorporate feedback from sales and product teams to optimize content for

driving conversions and customer satisfaction.

5. Customer and Stakeholder Engagement
- Engage with customers and stakeholders to gather insights that will shape content

themes and direction.
- Translate customer feedback and insights into actionable content strategies, tailoring

messages for impact.

6. Content Performance Analysis
- Track and analyze the effectiveness of content strategies through engagement metrics,

conversion rates, and feedback.
- Use insights from performance data to refine content approaches and maximize impact

across all channels.

Skills you will need:

- 0-1 year of relevant experience
- End-to-end video production management; from ideation to scripting

(long and short formats) and briefing to editors for post production work
- Creation of Bi-weekly and monthly monthly reports on content

performance by liaising with data analyst and performance marketing

team
- Experience in social media channels and analytics including Meta platforms (FB & IG) and

YouTube
- Desired proficiency in tools: Google Sheets, Google Slides, Google Analytics, WordPress,

Google Data Studio Dashboards, MS PowerPoint and MS Excel, Canva, and Adobe Suite.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Microsoft Office: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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