Social Media Executive

2 weeks ago

Mohali Punjab, India Codigo Mantra Full time

You’ll be responsible for creating and managing content across platforms such as **Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and more**, with the goal of increasing brand awareness, driving engagement, and generating leads.

**Key Responsibilities**:

- Develop and implement **social media strategies** aligned with overall marketing and business goals.
- Create, schedule, and publish engaging content (text, images, videos, reels, stories, etc.) across all relevant platforms.
- Manage day-to-day **social media operations**, including post scheduling, monitoring comments/messages, and responding to community interactions.
- Analyze campaign performance and audience engagement using tools like **Meta Business Suite, LinkedIn Analytics, Google Analytics**, etc.
- Develop and execute creative and innovative content strategies and marketing campaigns to enhance brand visibility and engagement.
- Stay updated with the latest trends and best practices in digital marketing and social media platforms.
- Manage multiple social media accounts and marketing projects simultaneously, ensuring consistency in messaging and branding.
- Implement social media optimization (SMO) techniques to increase reach, engagement, and follower growth across all major platforms.
- Monitor and stay up to date with **social media trends**, emerging platforms, and algorithm changes.
- Collaborate with graphic designers, content writers, and other marketing team members to produce cohesive campaigns.
- Maintain a consistent **brand voice and identity** across all channels.
- Track KPIs, prepare performance reports, and recommend actionable insights for continuous improvement.

**Requirements**:

- 1-2 years of experience in a social media or digital marketing role.
- Solid understanding of major social platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube).
- Video editing experience is must have
- Minimum experience using tools like **Canva**is required
- Experience with Graphic Designing and Video shoot is a plus.
- Strong written and verbal communication skills.
- Ability to craft compelling copy tailored to different audiences and platforms.
- Good knowledge of **social media advertising** and lead generation strategies.
- Analytical mindset with the ability to read data and make content decisions accordingly.
- Creative thinking, attention to detail, and a collaborative attitude.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

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