Digital Marketing
6 days ago
**Key Responsibilities**:
- **Social Media Optimization (SMO)**:
- Handle and maintain social media accounts with a structured content calendar.
- Ensure consistent engagement and growth across multiple social media platforms.
- **Search Engine Optimization (SEO)**:
- Basic knowledge of Search Engine Optimisation
- **Social Media Marketing (SMM) & Pay-Per-Click (PPC)**:
- Assist in planning and executing SMM strategies, particularly Meta ads.
- Support PPC campaigns, primarily on Google Ads.
- Practical experience in SMM and PPC.
- **Performance Analysis**:
- Utilize Google Analytics, Search Console, MS Clarity, and other tools to track and report on performance.
- **Content Development**:
- Draft engaging content ideas for social media posts, ads, and captions that resonate with the target audience.
- **Creative Design**:
- Create basic visual content using Canva or similar tools to support at times.
- **Creativity & Strategy**:
- Bring fresh, innovative ideas for social media campaigns and ads to drive engagement, brand awareness, and conversion.
- **Project Management**:
- Efficiently manage multiple projects simultaneously, ensuring timely delivery and quality results.
- **Photography/Videography**:
- A good hand in photography and videography would be a plus.
**Skills and Qualifications**:
- Minimum 2 years of proven experience in digital marketing roles.
- Basic knowledge of SEO principles and techniques.
- Strong expertise in SMO with practical experience in social media management.
- Basic to intermediate knowledge of SMM and PPC campaigns, especially on Meta and Google platforms.
- Hands-on experience with Google Analytics, Search Console, and MS Clarity.
- Ability to develop engaging content ideas
- Proficiency in Canva or similar tools for basic graphic design.
- Excellent multitasking skills.
- Strong analytical, problem-solving, and creative thinking skills.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹38,000.00 per month
**Benefits**:
- Paid sick time
Schedule:
- Day shift
- Fixed shift
- Morning shift
Supplemental Pay:
- Performance bonus
Work Location: In person
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