Performance Marketing Executive

2 days ago

Thane, India Pink Sky HR Services Full time

Location: Thane WFO- 6 days Job Summary We are seeking a results-driven and analytical Performance Marketing Executive to join our optimizing performance-driven marketing campaigns to achieve our business objectives. You will work closely with cross-functional teams to drive traffic, increase conversions, and maximize ROI. Key Responsibilities: - Campaign Strategy & Execution: ○ Develop and execute performance marketing strategies across various channels, including search engines, social media, and display advertising. performance-based marketing initiatives. - Performance Analysis & Optimization: ○ Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and cost-per-acquisition. ○ Implement data-driven optimizations to enhance campaign effectiveness and ROI. - Budget Management: ○ Allocate and manage marketing budgets efficiently, ensuring alignment with overall business goals. ○ Track and report on budget expenditures and performance. - A/B Testing & Experimentation: ○ Develop and execute A/B tests to evaluate different versions of ads, landing pages, and marketing content. ○ Use test results to refine strategies and improve performance. - Reporting & Insights: ○ Generate regular reports on campaign performance and key metrics. ○ Provide actionable insights and recommendations for continuous improvement. **Qualifications**: - Education: Bachelor’s degree in Marketing, Business, or a related field. - Experience: 1 - 2 years of experience in digital marketing, performance marketing, or a similar role. - Skills: ○ Proficiency in digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics). ○ Strong analytical skills with the ability to interpret data and make data-driven decisions. ○ Excellent communication and presentation skills. ○ Detail-oriented with strong project management abilities. Desired Attributes - Creative Problem-Solving: Ability to develop innovative strategies to address marketing challenges. - Adaptability: Comfortable working in a fast-paced environment with shifting priorities. - Team Player: Collaborative approach **Job Types**: Full-time, Permanent Pay: ₹30,000.00 - ₹60,000.00 per month Schedule: - Day shift - Monday to Friday **Education**: - Bachelor's (preferred) **Experience**: - Lead generation: 1 year (preferred) - total work: 1 year (preferred) - Marketing: 1 year (preferred) **Language**: - English (preferred) Work Location: In person

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