
Performance Marketing Executive
4 days ago
Location: Thane
WFO- 6 days
Job Summary
We are seeking a results-driven and analytical Performance Marketing Executive to join our
optimizing performance-driven marketing campaigns to achieve our business objectives.
You will work closely with cross-functional teams to drive traffic, increase conversions, and
maximize ROI.
Key Responsibilities:
- Campaign Strategy & Execution:
○ Develop and execute performance marketing strategies across various
channels, including search engines, social media, and display advertising.
performance-based marketing initiatives.
- Performance Analysis & Optimization:
○ Monitor and analyze campaign performance metrics, including click-through
rates, conversion rates, and cost-per-acquisition.
○ Implement data-driven optimizations to enhance campaign effectiveness and
ROI.
- Budget Management:
○ Allocate and manage marketing budgets efficiently, ensuring alignment with
overall business goals.
○ Track and report on budget expenditures and performance.
- A/B Testing & Experimentation:
○ Develop and execute A/B tests to evaluate different versions of ads, landing
pages, and marketing content.
○ Use test results to refine strategies and improve performance.
- Reporting & Insights:
○ Generate regular reports on campaign performance and key metrics.
○ Provide actionable insights and recommendations for continuous
improvement.
**Qualifications**:
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 1 - 2 years of experience in digital marketing, performance marketing, or a
similar role.
- Skills:
○ Proficiency in digital marketing platforms and tools (e.g., Google Ads,
Facebook Ads Manager, Google Analytics).
○ Strong analytical skills with the ability to interpret data and make data-driven
decisions.
○ Excellent communication and presentation skills.
○ Detail-oriented with strong project management abilities.
Desired Attributes
- Creative Problem-Solving: Ability to develop innovative strategies to address
marketing challenges.
- Adaptability: Comfortable working in a fast-paced environment with shifting priorities.
- Team Player: Collaborative approach
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
- Monday to Friday
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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