Social Media Executive

2 days ago

Vesu Surat Gujarat, India The Proxperts Full time

We are seeking a **Social Media Manager** who is not only a digital storyteller but also a **strategic thinker and researcher**. This role goes beyond posting content — we want someone who understands **why content works**, is **up-to-date with digital trends**, and knows how to leverage **research-backed strategies** to increase brand visibility, thought leadership, and audience engagement.

**Key Responsibilities**

**Content Strategy & Planning**
- Develop and execute monthly and quarterly social media strategies aligned with business goals.
- Build and manage a strategic content calendar tailored to different platforms and audience segments.
- Plan campaigns around launches, events, workshops, or announcements.

**Content Creation & Collaboration**
- Collaborate with internal teams, designers, and content writers to produce compelling, brand-aligned content.
- Ensure visual consistency and tone across all platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
- Write or supervise high-quality captions, post copies, and scripts that reflect our brand voice.

**Research & Trend Analysis**
- Conduct regular industry research to identify trends, competitor moves, audience behaviors, and content gaps.
- Share **daily updates** and insights with the team on what’s new or emerging in the digital space and consulting sector.
- Stay updated with platform algorithm changes, best practices, and innovative content formats.

**Engagement & Community Management**
- Monitor and respond to DMs, comments, and mentions to foster a strong digital community.
- Initiate conversations, polls, and interactive content to drive engagement.

**Performance Analysis**
- Track and report performance metrics (reach, engagement, growth, leads, etc.).
- Use insights to refine strategies and optimize future content.
- Present monthly reports with key takeaways and improvement plans.

**Requirements**:

- Deep understanding of content marketing, brand storytelling, and digital engagement strategies.
- Excellent written and verbal communication skills in English.
- Strong research acumen — ability to spot trends, analyze data, and present actionable insights.
- Self-starter with the ability to work independently and proactively.
- Strong organizational skills and time management.

**Preferred Qualifications**
- Experience in B2B or consulting-related industries.
- Understanding of SEO, hashtags strategy, and keyword mapping.

Pay: ₹240,000.00 - ₹360,000.00 per year

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- Do you own a laptop?
- What is your expected salary?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media strategy: 1 year (required)

**Language**:

- English (preferred)

**Location**:

- Vesu, Surat, Gujarat (preferred)

Work Location: In person

Application Deadline: 01/06/2025
Expected Start Date: 01/06/2025

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