PPC Executive
7 days ago
**Job Title: PPC Executive**
**Key Responsibilities**:
- Manage and optimize paid campaigns across platforms like **Amazon PPC, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.**:
- Develop, implement, and manage paid advertising strategies on various digital channels.
- Monitor and adjust bids, keywords, and ad placements to ensure campaigns are performing optimally.
- Create and optimize Amazon PPC campaigns to increase product visibility and sales, using Amazon Seller Central and related tools.
- Set up and manage Google Ads campaigns (Search, Display, Remarketing, and Shopping ads).
- Configure and manage Google Tag Manager to track website analytics and conversions.
- Work on strategies to improve website conversion rates via PPC, optimizing landing pages.
- Conduct A/B testing of ad creatives, landing pages, and strategies to increase ROI.
- Manage and optimize Facebook, Instagram, LinkedIn, and YouTube Ads campaigns to maximize results.
- Create engaging ad creatives and copy for social media platforms to boost engagement and conversions.
- Analyze campaign performance regularly and provide recommendations for optimization.
- Make adjustments to improve key metrics like CTR, CPC, and ROI.
- Identify and troubleshoot issues within ad campaigns, offering solutions for underperformance, such as low click-through rates or high ad spend.
- Optimize Google My Business listings to increase local visibility and engagement, ensuring business details are accurate and properly utilized to drive traffic.
**Required Skills and Qualifications**:
- 1-3 years of PPC experience, with a proven track record in campaign management and optimization.
- Strong knowledge of **Amazon PPC, Google Ads, Google Tag Manager**, and other major PPC platforms.
- Experience with **Facebook, Instagram, LinkedIn, and YouTube A**ds.
- Solid understanding of **Conversion Rate Optimization (CRO)**.
- Strong analytical skills and ability to generate actionable insights.
- Proficiency with tools like **Google Analytics, Google Tag Manager, and SEMrush**.
- Excellent communication and teamwork skills.
**Benefits**:
- Competitive salary based on experience.
- Opportunities for professional growth and career advancement.
- Collaborative and supportive team environment.
**How to Apply**:
**Job Types**: Full-time, Permanent
Pay: ₹18,000.00 - ₹30,000.00 per month
**Benefits**:
- Flexible schedule
- Paid sick time
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Overtime pay
- Yearly bonus
Work Location: In person
Expected Start Date: 18/02/2025
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