Social Media Internship

**C.H.I.R.A.G. **is a design and manufacturing company, headquartered in Greater Noida, that is building optimized & innovative drones for the global drone ecosystem. We aim to revolutionize the drone industry and help India in the mission_**Atmanirbhar Bharat **_by becoming the _Global Drone Hub by 2030_.

The role is fast-paced and varied involving many tasks in the space of a day Some of the tasks a Social Media Manager might do are:

- Create content for multiple platforms - What tips are used to expand your reach on Facebook, won’t necessarily work on Instagram. Look at what content will work for each platform e.g video, gif, infographic, blog etc.
- Monitor social analytics - You need to check what campaigns are working (or not working) across channels so your time and money is going in the right places to the right people.
- Devise a social network strategy - You may need to create a campaign from scratch to promote a sale or new product.
- Measure and prove ROI - Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculatorto meet your objectives at the right cost.
- Schedule social posts - Each platform has an ‘ideal’ time to post content. Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience aren’t
- Find relevant curated content - Some of your social posts should reflect world events or developments that matter to your audience. So, do some research and share third-party content that will resonate.
- Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries.
- Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

**Skills (Preferrable)**:Canva, Adobe Photoshop/XD/Illustrator, Writing, Blogs, SEO, Video Editing (Basic or Advanced), Shorts, Infographic Design, comfort with all social media handles, and everything that a social media manager needs to do.

**7 Skills You Need to be a Great Social Media Manager at C.H.I.R.A.G.**:
Now that you know what the role of a Social Media Manager involves, here are some of the skills you’ll need to do your best in this role.

**1. Writing**

Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Linkedin, for example, requires a more professional tone, while Facebook is more light and fun. SEO copywriting knowledge is also very helpful to know about. (More on this later)

You must be able to create messages that are quickly understood by your brand’s audience and promote a positive sentiment. In essence, through writing the Social Media Manager should enhance their brand and become ‘the voice’of the company. Some important types of writing include:

- Short and effective headline writing
- Engaging introductions
- Video and image captions
- Structured text for easy reading (because consumers will skim and scan subtitles, bullet points and numbering are key)

**2. Research**

Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what you competitorsare doing, even on a daily basis.

Great Social Media Managers set up Google Alertson popular topics and use tools like Feedly, Ahrefs and BuzzSumoto keep up with trending content. The Twitter Trends sidebar and the TikTok ‘Discover’ tab are useful, while hashtag researchcan also help.

3. SEO Knowledge

Though SEO is often considered a separate department within organizations, that way of thinking is disappearing as SEO has become an integral part of content marketing and social media..

In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to write SEO optimized copyon social networks. When you embrace SEO as part of your strategy, you can attract a larger audience with an interest in your products or services, leading to more potential customers.

When thinking about combining SEO and social media, ask yourself the following questions:

- Do you understand the connection between exposure on social media and increased rankings in the SERPs?
- Do you understand long-tail and short-tail keywords for SEO optimization? Use this infographic to find out the 5 steps of keyword research.
- How will you promote your blog content on social media?
- Do you know what type of content lends itself to improving SEO?
- Do you know how driving traffic to your company’s website impacts revenue?

**4. Social Media Expertise**

It may seem obvious, but a Social Media Manager needs to have great social media skills Although these can be learned ov