Digital Marketing Associate

2 weeks ago

Mumbai Central Mumbai Maharashtra, India Phlo Systems Ltd Full time

**Key Responsibilities**:

- Develop and implement a cohesive digital marketing plan to increase brand awareness and lead generation across various platforms.
- Manage and grow our social media presence, ensuring consistent and engaging content that aligns with our brand identity and business goals.
- Plan and execute Google Ads campaigns, monitoring budget allocation and performance metrics to ensure optimal ROI.
- Coordinate and manage webinars, from planning to execution, ensuring smooth operation and high levels of participant engagement.
- Handle public relations activities, crafting press releases, managing media inquiries, and building relationships with industry journalists and influencers.
- Collaborate with cross-functional teams to ensure marketing strategies are aligned with product launches, market trends, and customer feedback.
- Analyze and report on the effectiveness of marketing campaigns and strategies, using data to drive decisions and improvements.

**Qualifications**:

- A bachelor’s degree in marketing, Communications, Business Administration, Technology, or a related field.
- Professional certifications in Google Ads, Analytics, and relevant digital marketing specialties are highly regarded.
- Proficiency in utilizing ChatGPT for crafting compelling marketing messages and content.
- An innovative and creative mindset that generates and transforms ideas into actionable marketing strategies.
- Strong ability to work autonomously in a remote environment, effectively managing time and adhering to deadlines.
- Familiarity with international trade, ERP solutions, commodity trading, or finance industry is a plus.

**Salary**: ₹50,000.00 per month

Application Question(s):

- Have you ever managed a Google Ads campaign that achieved a negative ROI? If so, why and how did you rectify it?
- Can you confidently analyze Google Analytics reports and extract actionable insights for marketing strategy? Give a specific instance.
- Would you consider yourself an expert in social media content creation, or do you rely heavily on tools like Canva or Spark? Justify your approach.

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 2 years (required)
- total work: 2 years (required)

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