Referral Marketing Executive

1 day ago

Vadapalani Chennai Tamil Nadu, India DR. KAMARAJ HOSPITAL PVT LTD. Full time

Here’s a *Hospital Referral Marketing Job Description (OBG Department focus)* you can use:

## *Job Title:* Referral Marketing Executive - OBG Department

*Department:* Marketing / Business Development

*Reporting To:* Marketing Manager / Business Development Head

*Location:* Hospital
## *Job Summary:*

The Referral Marketing Executive (OBG) is responsible for building and maintaining strong relationships with doctors, clinics, maternity centers, and referral partners to increase patient inflow for Obstetrics & Gynecology (OBG) services. The role focuses on promoting hospital facilities, creating awareness about specialized OBG services, and ensuring consistent referral growth.
## *Key Responsibilities:*
- *Referral Development*
- Establish and strengthen relationships with general practitioners, maternity clinics, and other healthcare providers for OBG referrals.
- Conduct regular visits to referral doctors and clinics to update them on hospital services, new consultants, and treatment facilities.
- Identify new potential referral sources and develop strategies to convert them into active partners.
- *Promotions & Awareness*
- Promote hospital’s OBG specialists, maternity packages, IVF/fertility care, and women’s health programs.
- Organize CMEs (Continuing Medical Education), health talks, and awareness camps in collaboration with doctors and clinics.
- Distribute promotional materials (brochures, service packages, etc.) to referral sources.
- *Patient Coordination*
- Ensure smooth coordination for referred patients and provide feedback to the referring doctors.
- Assist in patient engagement programs for expecting mothers, women’s wellness, and gynecology awareness.
- *Monitoring & Reporting*
- Maintain records of referral visits, doctor interactions, and patient inflow.
- Prepare weekly/monthly reports on referral trends, competitor activities, and marketing outcomes.
- Achieve referral targets set by the management.
## *Qualifications & Skills:*
- Graduate in Marketing / Healthcare Management (MBA preferred).
- 2-5 years of experience in hospital marketing or referral development (OBG experience an advantage).
- Good understanding of Obstetrics & Gynecology services.
- Excellent communication, networking, and relationship-building skills.
- Ability to work independently and achieve targets.
- Willingness to travel extensively for referral visits.
## *Key Performance Indicators (KPIs):*
- Growth in OBG patient referrals.
- Number of new referral doctors/clinics onboarded.
- Frequency of referral visits and engagement activities.
- Increase in OBG revenue contribution.

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Provident Fund

**Language**:

- English (preferred)

Work Location: In person

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