Digital Marketing Strategist

2 weeks ago

HSR Layout Bengaluru Karnataka, India Edvelup Full time

**About Edvelup**:
Edvelup is a fast-growing edtech startup on a mission to empower learners across India with live, interactive, and affordable online education. We're expanding our digital presence and looking for a results-driven **Digital Marketing Strategist** who is passionate about education, branding, and performance marketing.

**Key Responsibilities**:

- Develop and execute Edvelup’s digital marketing strategy across all channels - Google, Meta (FB/Instagram), YouTube, LinkedIn, and more.
- Plan, launch, and manage performance ad campaigns to generate quality leads for our online courses.
- Conduct A/B testing, optimize landing pages, and drive conversions using data-driven insights.
- Oversee SEO, keyword strategy, and content planning in collaboration with our creative team.
- Use tools like Google Analytics, Search Console, Meta Business Suite, and others to track KPIs and prepare performance reports.
- Collaborate with sales, design, and academic teams to align campaigns with business goals.
- Stay updated with edtech trends and competitor strategies to continuously improve campaign effectiveness.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Communication, or a related field.
- 2+ years of hands-on experience in digital marketing (preferably in edtech/startups).
- Proficiency in running paid ad campaigns on Google Ads and Meta platforms.
- Strong analytical skills with experience using Google Analytics and SEO tools
- Creative mindset with the ability to drive organic and paid growth.
- Strong written and verbal communication skills.

**What We Offer**:

- A chance to be part of a fast-growing, impact-driven edtech startup
- Flexible work options (remote-friendly)
- Collaborative, young, and growth-focused team
- Transparent culture with comfortable workspace
- Performance-based hikes and career growth opportunities

**Job Types**: Full-time, Permanent

Pay: ₹250,000.00 - ₹480,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Work from home

Ability to commute/relocate:

- HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have a laptop?

**Language**:

- Malayalam (required)

Work Location: In person

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