SEO & Smo Executive

3 days ago

Noida Uttar Pradesh, India Kirag Technology Pvt Ltd Full time

**Social Media Optimization (SMO)**:

- Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Optimize company pages for increased visibility and engagement
- Create and curate engaging content aligned with brand voice
- Analyze social media performance using tools like Meta Business Suite, Sprout Social, or similar
- Stay updated with trends, algorithm changes, and platform updates

**Google Ads (Search, Display, YouTube)**:

- Plan and execute paid search campaigns on Google Ads (Search, Display, Shopping, Video)
- Conduct keyword research and audience targeting
- Optimize campaigns for conversions, CTR, CPC, and overall ROI
- Monitor and analyze performance, making data-driven decisions
- A/B test ad creatives, landing pages, and audience segments

**Facebook & Instagram Ads**:

- Create and manage Facebook/Instagram ad campaigns via Meta Ads Manager
- Set up and monitor conversion tracking (Pixel implementation, Events setup)
- Segment and retarget audiences effectively
- Test and optimize creatives, copy, placements, and bidding strategies
- Prepare weekly and monthly campaign performance reports

**Requirements**:

- Proven experience in managing Google Ads and Facebook Ads campaigns
- Strong understanding of social media platforms and SMO strategies
- Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics
- Familiarity with tools like SEMrush, Ahrefs, Canva, or Adobe Suite is a plus
- Analytical mindset and ability to interpret data to improve performance
- Excellent communication and project management skills
- Google Ads and Meta certifications preferred (not mandatory)

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

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