
Content Strategist
6 days ago
**About the Company**:
Orifine Jewels is a fast-growing D2C startup redefining modern silver jewelry. We are India’s first brand to feature 8A-grade crystal stones in silver, offering unmatched brilliance at an affordable price. Built for confident, style-conscious women, Orifine stands for elegance, individuality, and everyday luxury.
**Job Summary**:
As a **startup**, we operate in a fast-paced, growth-focused environment. You’ll be expected to take **full ownership**, work independently, and align with the **common goal of driving website sales** through content.
If you enjoy the freedom to build things from scratch, make decisions, and directly impact brand growth — this role is for you.
**Key Responsibilities**:
- Develop and manage a **sales-focused content calendar** across all digital channels.
- Research trends and implement content ideas that resonate with jewelry buyers.
- Build and coordinate a lean content team (in-house or freelance) as needed.
- Align content with campaigns, launches, festive promotions, and performance goals.
- Work directly with the founder to align messaging across the funnel.
- Track content KPIs and iterate based on real results.
- Track key metrics and report **performance regularly using Excel** or Google Sheets.
**Key KPIs**:
- Website traffic & conversions from content
- Cost per content piece vs sales generated
- Instagram/WhatsApp engagement growth
**Required Skills & Experience**:
- 3-5 years of experience in content marketing or digital brand building, preferably in **fashion/jewelry/beauty/D2C**.
- Comfortable **working independently** with mínimal supervision and taking full ownership of your content plan.
- Experience with organizing shoots, managing designers/editors/freelancers, and maintaining brand tone.
- Strong copywriting and visual storytelling ability.
Pay: ₹25,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Application Question(s):
- How many years of experience do you have in content strategy or digital marketing for fashion, lifestyle, or D2C brands?
- Have you worked with a jewelry brand before (as an employee, freelancer, or agency)?
- This is a startup role that requires ownership and independent work. Are you comfortable planning, executing, and reporting content independently with limited supervision?
- Have you independently managed a shoot or worked with freelancers (e.g., photographer, stylist, video editor)?
**Education**:
- Bachelor's (required)
Work Location: In person
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