Brand Analytics

1 week ago

Bengaluru, India Fractal Analytics Full time

It's fun to work in a company where people truly BELIEVE in what they are doing
- We're committed to bringing passion and customer focus to the business._

Company Overview

Fractal Analytics is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Location: Bangalore/Mumbai/Gurgaon/Chennai/ Pune

Desired Profile
- 6-12 years of relevant, a high level of proficiency in syndicated and custom, primary and secondary data, for both predictive and prescriptive analytics is required.
- The Brand Analytics/ Launch Analytics manager will coordinate the procurement of various datasets for the client, design and implement analytical solutions in support of Business Opportunities, Customer Segmentation & Targeting, HCP & Patient Opportunity Identification, Return-On-Investment analytics and Optimal Resource/Budget allocation across diverse Sales and Marketing channels, Patient & Prospective Analytics, Smart Business Experiments (Test & Learn), Market Simulation & Patient flow modelling among other business critical analyses. This role works closely with Marketing, Medical, Market Access, Sales, Forecasting, and other Commercial Operations business partners.
- Statistical Analysis & Modelling: Design of Experiments, Time Series, Regression, Applied Econometrics and Bayesian methods.
- Data Mining, Predictive Modelling & Machine Learning algorithms.
- Optimization & Simulation.
- Exceptional analytical skills with demonstrated experience in extracting valuable insights from complex data-sets
- Experienced in handling large datasets, both structured and unstructured, preferably in the life sciences / pharmaceutical domain
- Experience in pharma commercial analytics is a must have, other industry experience a plus
- Should have experience in leading / guiding small to large teams

Behavioral Skills for the Role
- Very strong problem-solving skills, and quantitative/analytical thinking capabilities
- Consultative problem-solving approach, customer orientation, and strong collaboration skills
- Willing to work in a highly demanding and result-oriented team environment
- Excellent communication skills; able to grasp and communicate complex ideas clearly
- Ability to translate data and information into actionable insights and business recommendations.

Education : B.E/B.Tech/M.Tech in Computer Science or related technical degree OR Equivalent

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
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