Social Media Executive

2 weeks ago

Chennai, India Vajra Global Consulting Services Full time

Social media savvy. Witty writer. Quick thinker. Spot decision maker. Analytical and Logical with a touch of humour. Bringing engagement to action. Is that you? Then we are looking for you.

**Roles and Responsibilities**:
**Social Media Management**:

- Develop engaging, creative, innovative content calendar for social media handles
- Copywriting of posts/tweets (creative & post copy)
- Working collaboratively with the creative design team for the final execution of posts
- SM handles management including drafting, scheduling, posting, maintaining page hygiene and analytics
- Be a social media analyst - track, analyse, use creativity and marketing skills to help generate reach and engagement through social media networks
- Active tracking of social media trends & competitor trends;
- Keen monitoring of social media channels, algorithms - draw insights & take action to accelerate brand performance across platforms
- Assisting with planning social media marketing strategies to help drive traffic and engagement to the website & campaigns
- Setting up and executing social media promotional campaigns
- Tracking and working collaboratively with Social Media Influencers and PR collaborators
- Engaging with social media users and respond to any mentions over the various channels; work collaboratively on ORM

**Content Writing Skills**:

- Strong English language skills, both written and oral
Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage
- Content writing across the board as needed - copywriting for all social media platforms, presentations, blogs, campaign ad copies and other such relevant content deliverables
- Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
- Proficient in editing and proofreading
- Exposure and experience in graphic designing, video making would be an asset
- Exposure to Content Research & Social Media Marketing Tools
- Experience in Content Aggregation platforms like Outbrain, Columbia would be an added advantage

**Key Soft Skills**:

- Excellent Communication Skills - Written and Verbal
- Strong interpersonal people skills - to work collaboratively with vendors and clients
- Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks
- Open to new learnings and show keen interest to scale up & across 360*

**Work Experience**:

- 1-2 years of relevant experience would be an advantage

**Educational Qualifications**:

- Min. Graduation
Bachelor’s degree or diploma in business, marketing and visual communications would be preferred

**Certifications (preferred)**:

- Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator

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