Marketing Executive

20 hours ago

Royapettah Chennai Tamil Nadu, India Sunray Scans Full time

Develop and implement targeted marketing strategies to increase awareness and usage of the Scan Center's services aligned with organizational objectives.
- Conduct market research to identify customer needs, competitors, and trends within the scanning industry.
- Track, analyze, and report on the performance of marketing campaigns to ensure they meet company goals and KPIs.
- Ensure consistent branding across all marketing materials, both digital and print.
- Collaborate with the creative team to design and produce marketing collateral (brochures, posters, flyers, social media visuals).
- Develop case studies, customer testimonials, and other content that showcases the benefits of the Scan Center's services.
- Foster relationships with existing and potential customers through personalized outreach.
- Organize and manage events, webinars, or promotional activities that engage and educate customers about Scan Center services.
- Manage and optimize the Scan Center’s online presence through SEO, content marketing, and paid advertising (PPC).
- Improve search engine rankings for relevant keywords related to scanning services.
- Monitor competitor activity and industry trends to recommend adjustments to the marketing plan.
- Provide regular updates and reports to the management on the effectiveness of marketing efforts.
- Work closely with the sales team to align marketing strategies with business objectives and sales targets.
- Collaborate with the customer service team to gather feedback and improve customer satisfaction.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (required)

**Language**:

- English (preferred)

Work Location: In person

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