Mindshare Principal Partner

**Overview of job**

Mindshare is seeking a LEAD for their Content+ division with minimum 15+ years of work experience. The person would be responsible for a cluster of brands of Mindshare North & East along with leading the Branded Content & Social AOR initiatives for the existing set of brands along with new business development.

Location: Mindshare, Gurgaon

**Reporting of the role**:
This role reports to the Head of Content+, Mindshare India.

**3 best things about the job**:
Opportunity to work on leading brands across Automobile, FMCG, QSR, F&B, BFSI and New Age Platforms.

1. A role where there are no limits to good ideas

2. Client that supports and encourages innovative and exciting work

3. Learn from the best in the business if you are willing to go over and above regular work

**In three months**:

- You would be leading the conversations with the client.
- Total understanding of the various agency functions along with managing the P&L for the division.
- Adapt to the client requirements & timelines given and efficiently deliver on the same.

**In six months**:

- You will be responsible for scaling up the business by pitching to the existing clients apart from the ongoing work.
- Establish good relations with the Client, Creative partner and internal Group M agencies and partners.

**In 12 months**:

- Independently work on the client requirements along with creating disruptive recommendations by leading/guiding the team.
- Learning and experience across social and mainline creative and branded content planning.
- Worked on end-to-end award-winning solutions with a large focus on international & national awards.

**What your day job looks like**:

- Brand Solution - Leading the team and build conversations with the clients across all content led initiatives such as sponsorships, IP creation, alliances, co-branded marketing, influencer and social media, tech led innovation and solutions.
- Strategic inputs on the overall content approach for clients and create disruptive creative solutions backed by strong consumer insights. You will work and lead along with the Content Comms Strategy Team
- Client Servicing - Interact with client for briefs, approvals, feedbacks and dispute resolution. Ability to meet strict deadlines.
- Managing work on social and listening AOR clients on a day-to-day basis for social content and mainline creative scope of work.
- Identify and create content opportunities for the brand with media platforms and properties. Lead Annual Content Plans.
- Liaising with creative partner to execute social content and mainline creative basis client brief.
- Plan and execute social media campaigns and manage the day-to-day social content posting for the brand.
- Social profile setup - creation or enhancement of Facebook, Twitter, Pinterest, LinkedIn, Instagram, Snapchat and other pages/profiles. Includes analysis on who best to follow and management of lists.
- Coordinate with media team and creative partner to execute creative basis the campaign MR.
- Keeping tap on relevant trending topics to suggest real time social media posts and content around the same.
- Social media monitoring - using tools to track, monitor and act on brand mentions, customer comments, hashtags and industry news.
- Influencer & digital marketing - Tap on opportunities with existing / new set of clients and pitch solutions that solve for business & brand challenges.
- Keep a tab on revenue creation and visibilities.

**What you will need**:

- Experience in communications strategy, branded content, sponsorships, social media, and influencer marketing.
- Experience in managing the business of content/creative (Revenue, P&L) with a rich body of award winning work to back it up with.
- Prior knowledge in influencer marketing is a must have. Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key tasks.
- Domain expertise of all social media platforms from content creation to planning to page management.
- Deep knowledge and experience with multiple communication channels and their role in brand marketing
- Communication Development: Working closely with creative partner to create compelling consumer communication backed by strong insights.
- Prior experience in top advertising, media or Content firms handling brand communications, branded content for clients across categories.
- Exposure to Content creation & production process a must.
- Experience in dealing with external partner ecosystem & internal verticals a must.
- Responsible for driving Innovation, Engagement across all social media platforms.
- Monitor performance of each platform; identify and implement opportunities for improvement.
- Experience with new age tech platforms (AI, voice, web3, etc) is a huge plus.
- Ability to build huge people network/ increase the traffic or fans on social media profile pages.
- SPOC for managing relationship with Social/Content Marketing agencies.
- Experience