Mindshare Partner

**Job Title**:
**Partner - Performance**
- Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Partner - Performance to join us. You should be proficient in creating integrated media solutions and manage multiple brands. You will also be responsible for handling day to day operations and ensure smooth functioning of the team and processes.
- Description

**Reporting of the role**

This role reports to the **Head - Performance**

**3 best things about the job**:

- Opportunity to be the best amongst the best
- Working within a proven, fast growing team servicing some of the biggest brands in the country
- Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency

**Measures of success -**

**In three months**:

- Built relationships with some of the finest clients in the country
- You will be mapping new digital opportunities for the client

**In six months**:

- Built some path breaking digital strategies
- Pushed innovating concepts to drive revenues

**In **twelve** months**:

- Lead new business pitches
- Driven revenue growth and won a few awards for innovative approach

**What your day job looks like at Mindshare**:

- Build a strong Performance Marketing narrative to help the brand reach its target audience at scale to deliver growth / business outcomes across digital touchpoints.
- Google: Search, YouTube, GDN
- Social: Facebook, Instagram, Twitter, LinkedIN etc
- Marketplace: Amazon, Flipkart, BigBasket & other Quick Commerce Platforms
- Affiliate Marketing & Programmatic Platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS across web, mobile &app.
- Build data stories, audience approach’s, A/B tests etc
- Build cross-platform attribution FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation & analytical tools
- Sharp focus on hyper-growth to achieve economies of scale
- Accountable for performance marketing from strategy to execution

**Minimum qualifications**:

- 12+ years of performance marketing experience with an agency or digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led performance marketing initiatives will be an added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with high pressure demands and working in a constantly evolving business environment
- Strong in presentation skills and working with multiple teams & stakeholders

**More about Mindshare**
- We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team
- #teammindshare
- We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
- Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at- and follow us on Twitter- and- and- .

**About India**

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull mom