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Media Buying and Partnership

3 weeks ago

Noida Uttar Pradesh, India Xapads Full time

JOB/COMPANY SUMMARY:
Born in India, built for the world — Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu.

Our supply operations span across Banner, Native, Video, In-App, CTV, and Web — and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers.

Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies.

ABOUT THE JOB:
The Job revolve around technical onboarding of new tier 1 supply partners and ensuring the day to day integration for supply across performance segment.

This include creating and maintain technical infrastructure to smooth the onboarding process for OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps

ROLES RESPONSIBILITIES:

- Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns.
- To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis.
- Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
- To integrate the above said publishers partners over S2S, API, RTB or MMP integrations.
- Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality.
- To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
- Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity.

ROLES RESPONSIBILITIES:

- To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, andP&L.
- Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency,and quality of work delivery.
- Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels.
- Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency.
- Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals.
- Maintain P&L for executed campaigns.

QUALIFICATIONS AND SKILLS:

- Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).