Media Buying and Partnership

1 week ago

Noida Uttar Pradesh, India Xapads Full time

JOB/COMPANY SUMMARY: Born in India, built for the world — Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu. Our supply operations span across Banner, Native, Video, In-App, CTV, and Web — and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies. ABOUT THE JOB: The Job revolve around technical onboarding of new tier 1 supply partners and ensuring the day to day integration for supply across performance segment. This include creating and maintain technical infrastructure to smooth the onboarding process for OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps ROLES RESPONSIBILITIES: - Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns. - To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis. - Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular. - To integrate the above said publishers partners over S2S, API, RTB or MMP integrations. - Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality. - To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated. - Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity. ROLES RESPONSIBILITIES: - To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, andP&L. - Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency,and quality of work delivery. - Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels. - Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency. - Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals. - Maintain P&L for executed campaigns. QUALIFICATIONS AND SKILLS: - Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).

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