Public Relations Officer

1 day ago

Cannanore, India NISARGASIDDHA BIOPRODUCTS PRIVATE LIMITED Full time

**KRA of Public Relations Officer (Health and Wellness)**

**Duties and Responsibilities**:
Ø Establish and maintain relationships with both B2B and B2C clients.

Ø Serve as a primary point of contact, ensuring clients are well-informed and engaged with the brand’s mission and offerings.

Ø Collaborate with Ayurvedic doctors during medical checkups and consultations, providing support and reinforcing brand trust.

Ø Develop and organize awareness campaigns and educational programs to enhance brand recognition and drive product awareness.

Ø Coordinate logistics and materials for presentations, ensuring campaigns are impactful and align with brand values.

Ø Convey brand benefits clearly to the general public, supporting awareness of health and wellness practices.

Ø Create compelling and informative content tailored to engage and educate target audiences effectively.

Ø Promote the brand’s products as valuable health and wellness solutions, positioning them to meet the needs of diverse customer groups.

Ø Develop and deliver presentations, including sourcing materials and visuals, for campaigns and events.

Ø Analyze current marketing trends, especially within the health and wellness sector, to ensure campaigns are innovative and impactful.

Ø Monitor customer feedback and campaign performance, adjusting strategies to improve engagement and effectiveness.

Ø Oversee multiple campaigns and initiatives, managing timelines, resources, and outreach efforts.

Ø Work closely with the marketing team to ensure PR activities are aligned with overall brand objectives and marketing plans.

**Qualifications**:

- Bachelor’s degree in Communications, Digital Marketing, Public Relations or a related field.
- 3-5 years of relevant experience in public relations, marketing, or a similar role, preferably in the health and wellness industry
- Strong problem-solving skills and ability to work in a dynamic environment.
- Exceptional communication, project management, and organizational skills.
- Expertise in B2B and B2C client management and campaign execution.
- Deep understanding of current marketing trends and techniques to optimize audience reach and engagement.
- Fluency in English, Hindi, and Malayalam is required.
- Willingness to travel as the role involves fieldwork and client meetings.

**Preferred Skills**:

- Experience in health and wellness, particularly Ayurvedic products, is a plus.
- Ability to handle multiple campaigns and prioritize effectively.
- Proficiency in using digital marketing tools and software to track and manage campaigns.

This role is ideal for someone who enjoys working in the field, meeting clients, and organizing impactful campaigns. If you are driven by the opportunity to promote wellness and make a difference, we invite you to apply.

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person

Application Deadline: 25/11/2024

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