Social Media Executive

10 hours ago

Pitampura Delhi Delhi, India YCE Digital Private Limited Full time

Job description:
**Job Summary**:
**Key Responsibilities**:
**Content Creation & Management**:

- Develop, create, and publish engaging content (text, images, videos, and stories) across social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Write compelling captions, posts, and social media copy aligned with the brand's tone and voice.
- Collaborate with designers, photographers, and videographers to produce high-quality content.
- Plan and manage the social media content calendar to ensure consistent posting and engagement.

**Community Engagement & Growth**:

- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Engage with followers, influencers, and relevant online communities to increase brand visibility.
- Foster relationships with brand advocates and influencers to amplify content reach.

**Analytics & Reporting**:

- Track and analyze key performance metrics (reach, engagement, clicks, conversions, etc.) to assess the effectiveness of campaigns.
- Prepare reports and insights to optimize content and improve social media strategies.
- Use social media listening tools to monitor trends, audience sentiment, and competitor activities.

**Strategy & Campaign Execution**:

- Assist in developing and executing social media campaigns that align with marketing objectives.
- Stay updated with industry trends, platform updates, and emerging social media trends.
- Work closely with the marketing team to integrate social media efforts with overall marketing strategies.

**Advertising & Paid Promotions**:

- Manage and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to drive engagement, leads, and conversions.
- Analyze ad performance and adjust strategies for maximum ROI.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management, content creation, or digital marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creativity and ability to develop engaging content.
- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
- Knowledge of analytics tools (Google Analytics, Meta Business Suite, etc.).
- Ability to multitask and meet deadlines in a fast-paced environment.
- Basic graphic design and video editing skills (Canva, Adobe Creative Suite) are a plus.

**Why Join Us?**
- Opportunity to work with a dynamic and creative team.
- Career growth in a fast-evolving digital marketing space.
- Fun and collaborative work environment.

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Paid time off

Work Location: In person

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