Digital Marketing Executive
5 hours ago
**Job Title**: Digital Marketing Executive
**Experience**: 1 - 3 Years
**Location**: Pondicherry
**Industry**: IT
**Employment Type**: Full-Time
**Job Summary**:
**Key Responsibilities**:
- Plan and implement effective **SEO strategies** (on-page, off-page, and technical SEO) to improve organic search visibility and rankings.
- Conduct **keyword research**, competitor analysis, and performance audits using tools like **SEMRush, Ahrefs**, and **Google Search Console**.
- Manage and optimize **Google Ads and Meta (Facebook/Instagram) Ads** campaigns to meet targeted ROI.
- Use **Google Analytics** and **Search Console** to track website and campaign performance, generate insights, and prepare reports.
- Design and create engaging visual content for ads and social media using **Canva**.
- Collaborate with content writers and designers to develop **SEO-friendly blog content** and landing pages.
- Update and maintain websites using **WordPress**; implement basic **HTML** edits when necessary.
- Stay updated with the latest **Google algorithm changes**, SEO trends, and best practices.
- Handle client projects, campaign executions, and performance reporting.
**Required Skills**:
- Strong understanding of **SEO**, **SEM**, and **Performance Marketing**:
- Hands-on experience with **Google Ads**, **Meta Ads**, **Google Analytics**, **SEMRush**, and **Ahrefs**:
- Proficiency in tools like **Canva**, **WordPress**, and **basic HTML**:
- Competence in **Social Media Marketing** and **Content Optimization**:
- Good communication skills and the ability to work in a team
**Education & Certifications**:
- Bachelor’s degree in any discipline (BE - Civil preferred but not mandatory)
- Certification in Digital Marketing (Google, Bigziel Technologies, etc.)
**Preferred**:
- Experience working in a digital marketing agency or IT firm
- Exposure to client-side communication and portfolio/project handling
Pay: ₹200,000.00 - ₹300,000.00 per year
Work Location: In person
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