Content / Copywriter

**About the Company**:
Ad&M International is a UAE-based advertising agency specializing in 360-degree digital marketing, media buying, PR, and corporate events. With a strong presence in the Middle East, we are committed to creating compelling content and marketing strategies that resonate with global audiences. Our Bangalore office plays a crucial role in expanding our creative capabilities, and we are looking for talented individuals to join our growing team.

**Job Overview**:
**Key Responsibilities**:

- **Copywriting**: Develop persuasive copy for promotional campaigns, product descriptions, landing pages, and other marketing assets that drive engagement and conversions.
- **SEO Optimization**: Incorporate SEO best practices into your writing to improve content visibility and ranking on search engines.
- **Research**: Conduct thorough research on industry-related topics, audience preferences, and current trends to produce relevant and accurate content.
- **Brand Voice**: Ensure all content aligns with the brand's voice, tone, and messaging guidelines.
- **Collaboration**: Work closely with the design, marketing, and product teams to develop integrated content strategies and ensure consistency across all platforms.
- **Content Editing**: Edit and proofread content to ensure accuracy, clarity, and consistency, while maintaining high editorial standards.
- **Guidance from UAE**: Collaborate with and receive guidance from our head team based in the UAE, ensuring alignment with the overall brand strategy and vision.
- **Content Calendar**: Assist in the development and management of the content calendar to ensure timely delivery of content across platforms.

**Qualifications**:

- **Education**: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- **Experience**: 1+ years of experience in content writing or copywriting, with a portfolio of published content demonstrating writing skills and creativity.
- **Writing Skills**: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- **SEO Knowledge**: Solid understanding of SEO principles and experience with SEO tools.
- **Creativity**: Strong creative thinking skills with the ability to develop engaging content that resonates with the target audience.
- **Time Management**: Ability to manage multiple projects simultaneously, meet deadlines, and work efficiently in a fast-paced environment.
- **Communication**: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and effectively.
- **Problem-Solving**: Ability to think critically and solve content-related challenges creatively.

**Preferred Skills**:

- Experience with content management systems (CMS) like WordPress.
- Familiarity with social media platforms and content strategies.
- Experience in writing for different industries and audiences.
- Knowledge of content marketing and inbound marketing strategies.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work with a creative and talented team in a dynamic environment.
- Professional growth and development opportunities.
- A collaborative and inclusive work culture.
- Guidance and mentorship from our experienced head team in the UAE.

Ability to commute/relocate:

- Bangalore City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (required)
- Advertising agency: 1 year (preferred)
- Copywriting: 2 years (preferred)
- Content writing: 2 years (preferred)

**Language**:

- Malayalam (preferred)
- Hindi (preferred)

Application Deadline: 03/09/2024