Marketing Executive

**Job Description: Marketing Executive**

**Company**: Kimirica Hunter International

**Company Brief**:Kimirica Hunter International** is a leading manufacturer and supplier of premium hotel toiletries and amenities, serving top global hospitality brands such as **Hyatt, Hilton, Accor, The Leela, Taj, Radisson, InterContinental**, and more. Known for its innovation, luxury formulations, and sustainable solutions, we create high-quality personal care products that enhance the guest experience in luxury hotels and resorts. We are seeking a **Marketing Executive** to drive performance marketing campaigns, enhance content strategies, and optimize our digital presence through effective SEO practices.

**Position Overview**:
**Key Responsibilities**:
**1. Performance Marketing**:

- Plan, execute, and optimize **paid advertising campaigns** across various platforms including **Google Ads**, **Meta Ads**, **LinkedIn Ads**, and others.
- Monitor **campaign performance**, track key metrics such as **CPC**, **CPM**, **ROI**, and **conversion rates**, and provide insights for improvement.
- Work closely with the **AVP, Growth** and external agencies to develop strategies that increase lead generation, website traffic, and sales.
- Conduct A/B testing to identify the most effective ad creatives, targeting, and strategies.
- Optimize campaigns and ensure the **cost-per-acquisition (CPA)** is within the target range.

**2. Content Writing & Strategy**:

- Collaborate with the marketing team to produce compelling content that aligns with the brand’s voice and resonates with the target audience.
- Create SEO-friendly content that supports **organic search** efforts, enhances user engagement, and contributes to lead generation.
- Stay updated with trends in **content marketing**, customer behavior, and industry-specific changes to ensure content remains fresh and relevant.

**3. SEO & Web Optimization**:

- **Conduct SEO audits** and implement on-page and off-page SEO strategies to improve **organic search rankings**.
- Optimize content, landing pages, and websites for **search engines**, focusing on keyword research, link-building strategies, and metadata optimization.
- Analyze website traffic and user behavior using **Google Analytics** and **Google Search Console** to identify SEO opportunities.
- Ensure that all content follows **SEO best practices** and contributes to improving search visibility.

**4. Digital Marketing Agency Management**:

- **Manage relationships** with external digital marketing agencies to execute marketing strategies, ensuring they align with the company’s goals.
- Provide guidance, feedback, and clear communication to digital agencies for campaign execution and optimization.
- Evaluate the performance of agency-managed campaigns, ensuring that KPIs are met and suggesting adjustments as necessary.
- Ensure timely reporting from agencies and provide data-driven insights to stakeholders.

**5. Reporting & Analytics**:

- Create and present **regular reports** on the performance of digital marketing campaigns, content performance, and SEO improvements.
- Use analytics tools such as **Google Analytics**, **SEMrush**, **Ahrefs**, and others to measure the success of marketing activities and make data-driven decisions.
- Track and report on key **digital KPIs**, such as website traffic, conversion rates, cost-per-click (CPC), click-through rates (CTR), and customer acquisition cost (CAC).

**6. Brand Development**:

- Collaborate with the **brand team** to create content and campaigns that build and strengthen the Kimirica Hunter International brand presence.
- Help establish brand guidelines for digital marketing activities, ensuring consistent messaging and tone across all platforms.

**Qualifications and Requirements:Education & Experience**:

- **Bachelor’s degree** in **Marketing**, **Communications**, **Business Administration**, or a related field.
- **2-4 years of experience** in **performance marketing**, **content writing**, and **SEO**.
- Proven experience in managing **digital marketing campaigns** with measurable results.
- Experience working with **digital marketing agencies** and handling campaigns across various digital platforms.

**Skills & Competencies**:

- **Proficiency in performance marketing tools** such as **Google Ads**, **Facebook/Meta Ads**, **LinkedIn Ads**, etc.
- Solid understanding of **SEO principles** and hands-on experience with **SEO tools** such as **SEMrush**, **Ahrefs**, **Moz**, or **Google Search Console**.
- Strong **content writing** skills, with the ability to create engaging, SEO-optimized copy for various digital channels.
- Ability to **manage multiple campaigns** simultaneously and prioritize tasks based on business needs.
- Proficient in **Google Analytics**, **Google Tag Manager**, and other analytics tools to track performance.
- **Excellent communication skills**, both written and verbal, with an ability to collaborate effectively with internal team