Executive-media

20 hours ago

Mumbai, India Liqvd Asia Full time

**MUMBAI**
- Analyzing and researching the target audience's character, purchase behavior, media habits, trends, challenges etc.
- Evaluation of proposals, annual deals and cross media plan
- Building a Media Plan by selecting the right channels, formats and placements for the Client campaign within the clients’ budget
- Considering appropriate timings of media activities, based upon usage patterns and seasonality
- Using and understanding the importance of integration with other channels
- Advising the Digital team and clients about the most effective digital media mix
- Ensuring Media Campaigns go live as per scheduled time
- Determine ROI reports on each campaignAnalyzing the effectiveness of the campaign and using this data to plan future campaigns
- Focus on Client reporting and budget management
- Keeping at pace with the industry and procuring best rates for the clients
- Helping to drive innovation and delight for client

**Key Responsibilities**:

- Analyzing and researching the target audience's character, purchase behavior, media habits, trends, challenges etc.
- Evaluation of proposals, annual deals and cross media plan
- Building a Media Plan by selecting the right channels, formats and placements for the Client campaign within the clients’ budget
- Considering appropriate timings of media activities, based upon usage patterns and seasonality
- Using and understanding the importance of integration with other channels
- Advising the Digital team and clients about the most effective digital media mix
- Ensuring Media Campaigns go live as per scheduled time
- Determine ROI reports on each campaignAnalyzing the effectiveness of the campaign and using this data to plan future campaigns
- Focus on Client reporting and budget management
- Keeping at pace with the industry and procuring best rates for the clients
- Helping to drive innovation and delight for client

**Required Skills**:

- Excel
- PowerPoint
- Strong Verbal and written communication Skill

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