Digital Marketing

3 days ago

Bhopal Madhya Pradesh, India NovosEdge Private Limited Full time

Job Overview:
Key Responsibilities:1. SEO (Search Engine Optimization):

- Conduct keyword research for agritech-related topics.
- Optimize website structure, content, and meta tags for search engines.
- Develop high-quality backlinks and improve domain authority.
- Perform technical SEO audits and fix issues.
- Optimize content for voice search and local SEO.
- Monitor Google Search Console and Google Analytics for website performance.

2. Content Marketing & Blogging:

- Plan and execute an agriculture-focused content strategy.
- Write SEO-optimized blog posts, articles, and case studies.
- Collaborate with team members for engaging posts.
- Use AI tools for better content optimization.

3. Social Media Management:

- Manage and grow social media presence across various platforms.
- Plan and execute targeted ad campaigns.
- Create interactive content to engage audiences.
- Respond to comments, messages, and queries promptly.
- Track social media insights and refine strategies.

4. Paid Advertising & Lead Generation:

- Plan and execute Google Ads, Facebook Ads, LinkedIn Ads.
- Optimize PPC campaigns for maximum ROI.
- A/B test ad copies, landing pages, and CTAs.
- Create remarketing campaigns to re-engage visitors.
- Design WhatsApp marketing campaigns.
- Track open rates, CTR, and conversion metrics.

6. Analytics & Reporting:

- Track performance metrics using analytics tools.
- Generate monthly reports on SEO rankings and traffic insights.
- Provide data-driven recommendations for improvement.

7. Market Research & Competitor Analysis:

- Conduct research on agritech trends and competitor strategies.
- Identify gaps in marketing efforts.
- Stay updated with digital trends and best practices.

Requirements & Qualifications:Must-Have:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 2+ years of experience in SEO, digital marketing, or content strategy.
- Proficiency in Google Analytics, SEO tools, and social media platforms.
- Strong understanding of on-page and off-page SEO techniques.
- Experience in content marketing and paid advertising strategies.
- Strong analytical skills to track performance.

Preferred:

- Knowledge of agriculture, agribusiness, and rural marketing.
- Experience in B2B and B2C marketing within the agritech sector.
- Familiarity with WhatsApp marketing and chatbot automation.

Pay: ₹12,000.00 - ₹18,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)

**Language**:

- Marathi (preferred)

**Location**:

- Bhopal, Madhya Pradesh (preferred)

Work Location: In person

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