SEO Executive

3 days ago

Kochi, India Suyati Full time

Location**: Cochin**

Experience**: 4+ Years**

Vacancy **:1**

**Responsibilities**
- Well-versed with the latest digital techniques and tools and the latest digital marketing trends
- Knowledge in working with B2B organizations in a growth-oriented marketing role would be highly preferred
- Knowledge in developing digital multi-channel campaigns
- Knowledge of Google Analytics, Google Tag Manager & similar
- Comfortable using Google Sheets or identical for reporting, analytics
- Understands the campaign data growth metrics
- You have the ability to develop engaging content for a wide range of audiences.
- Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
- Solid Knowledge and experience in On-page and off-page optimization for website and blog
- Perform ongoing keyword discovery, expansion, and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audits of continuing optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented

**Requirements**:

- 4+ experience in content marketing, and SEO with demonstrable results
- Excellent written communication skills & ability to conduct SEO analyses for trends
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, etc.
- A deep understanding of mobile strategy, mobile-first indexing, and how it relates to SEO
- A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry Skills: - Search Engine Optimization (SEO), Search Engine Marketing (SEM), On-page Optimization, and Link Building
- Plan and implement A/B experiments to enhance the primary optimizing metrics & customer experience.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- B2B marketing experience is a must.

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