Digital Marketing

3 days ago

Ajmer, India Satguru Tours & Travels Full time

Job description

As a digital marketing team leader, your responsibilities include:

- Lead and oversee the overall digital marketing strategy - including Google Search, Display, YouTube and Facebook ads.
- Manage a team of digital and social media marketers and ensure KPIs are met.
- Plan, execute, and measure experiments and conversion tests.
- Monitor, analyze and act on data to drive conversion improvements across all aspects - from channel optimization, to marketing messaging and conversion rate optimization.
- Provide digital marketing training and coaching to team members as needed.
- Deep dive into organization’s business and explore creative ways to help stand out from the competition.
- Provide campaign insights and recommendations to the agency stakeholders.
- Participate in brainstorming sessions as needed to generate marketing ideas.
- Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with Key Performance Indicators.
- Growing the Digital Marketing team - both in terms of hiring and skills development.

To be a successful applicant for this role, you have:

- Proven work experience as a digital marketing team leader.
- Demonstrable experience in designing and implementing successful digital marketing campaigns.
- Strong understanding of how all current digital marketing channels function.
- Solid knowledge of online marketing tools and best practices.
- Hands on experience with Google & Facebook Ads, Copywriting, Google Analytics, Google Data Studio and relevant ad tech software.
- Excellent analytical and project management skills.
- Strong team management and communication (written and verbal) skill.
- Degree in business, marketing or technology.
- At least 2+ years of experience in digital marketing, performance marketing & analytics.
- Clear communication skills, fluency in English is a must.
- Must have strong web analytics experience.

Pay: ₹18,000.00 - ₹40,000.00 per month

Work Location: In person

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