Digital Marketing
3 days ago
**About the Role**:
**Key Responsibilities**:
- Plan and execute **SEO strategies** to improve website ranking and organic traffic.
- Conduct **keyword research** using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
- Manage **SEM campaigns** on Google Ads (Search, Display, Video).
- Create, run, and optimize **Meta Ads campaigns** (Facebook & Instagram ads).
- Monitor campaign performance and optimize ROI across paid and organic channels.
- Perform **on-page and off-page SEO** activities including link building.
- Analyze campaign data, generate performance reports, and present insights.
- Collaborate with design and content teams for ad creatives, landing pages, and content strategy.
- Stay updated with the latest digital marketing tools, trends, and best practices.
**Required Skills & Tools Knowledge**:
- Strong understanding of **SEO, SEM, and PPC** advertising.
- Hands-on experience with **Meta Ads Manager & Google Ads**.
- Knowledge of **Google Analytics / Search Console**.
- Familiarity with **keyword research tools** (SEMrush, Ahrefs, Ubersuggest, etc.).
- Basic understanding of **Content Marketing & Social Media Strategy**.
- Good analytical and data interpretation skills.
- Ability to create clear performance reports.
**Preferred Qualifications**:
- Bachelor’s degree in Marketing / Business / Communications or related field.
- Certification in **Google Ads / Meta Ads / Digital Marketing** is a plus.
- Strong communication & project management skills.
**What We Offer**:
- Competitive salary & performance incentives.
- Opportunity to work on real-time projects & campaigns.
- Growth-focused environment with learning and development support.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
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