Paid Marketing Expert

2 weeks ago

Mohali Punjab, India Eminence Technology Full time

**Job Summary**:
**Key Responsibilities**:

- Plan, execute, and manage paid campaigns across **Google Ads, Facebook, Instagram, LinkedIn**, and other relevant platforms.
- Conduct keyword research, competitor analysis, and audience targeting to optimize campaign reach and ROI.
- Monitor and analyze ad performance daily to identify trends, insights, and areas for improvement.
- Manage campaign budgets efficiently while meeting performance KPIs (CPL, ROAS, CTR, etc.).
- Collaborate with the content, design, and product teams to develop engaging ad creatives and landing pages.
- Create detailed reports and dashboards to track performance and present results to stakeholders.
- Run **retargeting and remarketing campaigns** to nurture leads and boost engagement.
- A/B test ad copy, creatives, and targeting strategies to identify top-performing combinations.
- Stay updated on industry trends and best practices in digital advertising, especially for **B2B and IT products**.

**Required Skills & Qualifications**:

- 2-3 years of experience in running paid ad campaigns, preferably for **IT products, SaaS, or tech-based services**.
- Strong knowledge of **Google Ads (Search, Display, YouTube)** and **LinkedIn Ads** (especially for B2B targeting).
- Familiarity with **Meta Ads Manager**, **Google Analytics**, **Google Tag Manager**, and **Hotjar/Crazy Egg** is a plus.
- Proficient in campaign performance analysis and reporting using **Google Data Studio, Excel**, or similar tools.
- Basic understanding of **conversion funnels, CRM integration**, and lead qualification metrics.
- Excellent communication skills and ability to work with cross-functional teams.
- Certification in Google Ads and/or Meta Blueprint (preferred but not mandatory).

Pay: ₹200,000.00 - ₹400,000.00 per year

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Monday to Friday

**Experience**:

- Paid marketing : 2 years (required)
- Performance marketing: 1 year (required)

**Location**:

- Mohali, Punjab (required)

Work Location: In person

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