Sales Strategist-seeds-meerut Ho

4 days ago

Meerut Uttar Pradesh, India Dayal Group Full time

**Job Title: Sales Strategist (M Level) - Grain Seeds Business**:
**Department**: Sales & Marketing

**Reports To**: Sales Head, Grain Seeds

**Location**: Corporate Office with regular field visits

**Education**: Master’s degree in Agri Marketing or related field

**Experience**: 8-12 years in agri-input sales (preferably seeds) + exposure to strategic roles

**Job Description (JD)**:
The Sales Strategist will support the Sales Head and Marketing Head in designing, implementing, and monitoring strategic initiatives to drive business growth in the Grain Seeds segment. This role requires a strong understanding of rural agri markets, sales operations, and marketing analytics. The strategist will bridge field insights with corporate planning to create practical, high-impact sales strategies aligned with business goals.

**Key Responsibility Areas (KRA)**:
**1. Sales Strategy & Planning**:

- Support annual business planning with region-wise sales targets, resource allocation, and go-to-market strategy.
- Analyze historical data and field trends to recommend sales tactics.

**2. Market Intelligence & Data Analysis**:

- Track competitor activities, pricing, and promotions across regions.
- Conduct sales analytics to identify opportunities and gaps at territory and product levels.

**3. Product Positioning & Launch Support**:

- Collaborate with Marketing Head for product positioning, value proposition, and launch planning.
- Design and track marketing campaigns (print, digital, field demos).

**4. Sales Process Optimization**:

- Help define and standardize sales processes (coverage, call planning, CRM usage).
- Suggest improvements in field execution and productivity metrics.

**5. Channel Strategy & Partner Engagement**:

- Evaluate channel performance, suggest improvements in channel programs and incentive structures.
- Support in identifying and developing new channel partners or distribution models.

**6. Sales Enablement**:

- Develop sales kits, pitch decks, and training modules in coordination with Marketing.
- Provide insights and recommendations to improve field sales team effectiveness.

**7. Performance Monitoring & MIS**:

- Prepare and publish dashboards for weekly/monthly sales performance tracking.

Highlight deviations from plan and recommend corrective actions.

**Qualifications and Experience**:
Bachelor’s degree in Agriculture, Business Administration, Marketing, or a related field. A master’s degree is a plus.

8 to 12 years of experience in sales coordination/ sales, in the seeds or agriinput industry.

Knowledge of regional agricultural practices and crop patterns across India is desirable.

**Key Attributes**:
Ability to work in a dynamic, fast-paced environment.

Excellent organizational and time management skills.

Willingness to travel occasionally to zonal offices or field locations.

A team player with the ability to build strong relationships with internal and external stakeholders.

**Additional Comments**

Must Have
- Seed Business Exposure is Must Analytical Skills / Data Analytics exposure is must

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