Brand Executive, Be Beautiful

2 days ago

Mumbai Maharashtra, India Unilever Full time

**Work Location: Mumbai HO**
**Function: Beauty & Wellbeing, Marketing**

**BUSINESS CONTEXT**
Be Beautiful is a dynamic editorial beauty content platform with a strong presence across Instagram, YouTube, and our website. We create engaging, inspiring beauty content that connects with audiences and drives brand partnerships while maintaining editorial excellence.

**ROLE OVERVIEW**
We are seeking a versatile and detail-oriented Brand Executive to join our team. This role is perfect for a multi-talented professional who thrives in a fast-paced environment and can seamlessly manage both creative and analytical responsibilities across our digital ecosystem.

**KEY RESPONSIBILITIES**
**Social Content & Brand Partnerships**
- Execute brand briefs with precision and creativity
- Manage IP asset execution, ensuring brand guidelines compliance
- Coordinate and execute IPs and Covers asset execution
- Handle sample coordination with beauty brands and PR agencies
- Oversee business-as-usual (BAU) content operations
- Integrate shoppability products seamlessly into content
- Implement and monitor SMO strategies to improve organic visibility
- Conduct monthly performance checks and optimizations
- Develop and implement YouTube SEO strategies
- Launch and manage new social platforms and presence

**Website Management & SEO**
- Oversee day-to-day content operations and management
- Implement and monitor SEO strategies to improve organic visibility
- Optimize content for search engines while maintaining editorial quality
- Conduct regular SEO audits and implement improvements

**Media & Asset Management**
- Manage and organize media assets across all platforms
- Ensure brand consistency across all digital touchpoints
- Coordinate asset delivery for various campaigns and projects

**Brand Management, Analytics & Reporting**
- Compile and analyse all performance reports and maintain key metrics
- Support in expanding the footprint of the brand

**REQUIRED QUALIFICATION**:

- Bachelor’s degree in marketing, Communications, Digital Media, or related field
- 3-4 years of experience in digital marketing, brand management, or content operations
- Excellent project management and coordination skills
- Strong attention to detail and ability to manage multiple priorities
- Familiarity with influencer marketing and brand partnerships
- Knowledge of e-commerce and shoppable content integration
- Preferred understanding of SEO principles and best practices
- Keen eye for design and aesthetics

**SKILLS & COMPETENCIES**:

- Digital Savvy: Deep understanding of digital platforms and emerging trends
- Analytical Mindset: Ability to interpret data and translate insights into action
- Creative Problem-Solving: Innovative approach to content and campaign challenges
- Communication: Excellent written and verbal communication skills
- Organization: Superior project management and multitasking abilities
- Adaptability: Comfortable working in a fast-paced, evolving environment
- Brand Awareness: Strong aesthetic sense and understanding of brand voice

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